Hootsuite Social Media Management Enterprise
What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Respectful
- Efficient Service
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Social Asset Management
Dashboards and Visualization
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Social Media Management Enterprise Reviews
Ardi S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2024
Analytics from Hootsuite maximize social impact
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite's dashboard tracks key post metrics across Facebook, Instagram, Twitter, and LinkedIn in one place. User-friendly reports provide at-a-glance insights into engagement rates, clicks, shares, impressions, and changes in follower count over time.
What is your favorite aspect of this product?
Segmenting data by factors such as post type, content format, messaging, and target audience helps identify what resonates. An analysis revealed that infographics performed worse with C-level LinkedIn contacts than case studies. These strategic insights enable focusing on the best-performing content per channel and buyer persona.
What do you dislike most about this product?
Hootsuite's management tools allow experimenting with optimizing delivery timing to encourage more interaction. Testing an Instagram carousel on the weekend resulted in a 21% increase in engagement among key vertical followers. Hootsuite's analytics now automatically refine when and where we post.
What recommendations would you give to someone considering this product?
Hootsuite's unified analytics dashboards enable our digital marketing sales team to implement a sharply focused social plan that aligns content, messaging, and timing to audience preferences for maximum conversions. B2B brands seeking more analytical rigor around social media should highly consider using it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
My Hootsuite's Dynamic Social Maneuvers
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
- Role: Vendor Management
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2023
Expert software
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
