What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
96 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Performance Enhancing
- Inspires Innovation
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Paid Search Integration
API Framework
Audience Demographics
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Business Value Created
Product Strategy and Rate of Improvement
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Ease of Customization
Also Featured in...
Hotjar Reviews
Ruben Aaron C.
- Role: Sales Marketing
- Industry: Construction
- Involvement: IT Leader or Manager
Submitted Mar 2024
The best UX analytics tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Great data visualization
What is your favorite aspect of this product?
The user heatmaps are very useful.
What do you dislike most about this product?
The autoplay features of the recording.
What recommendations would you give to someone considering this product?
It's super easy to integrate.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Rubia S.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2024
Hotjar is incredible!
Likeliness to Recommend
What differentiates Hotjar from other similar products?
I never used any other product that it's similar, but I know that the global team compared all products and decided to go with Hotjar.
What is your favorite aspect of this product?
The usability, because it's really easy to use, and their continuous improvement.
What do you dislike most about this product?
There's nothing that I dislike... I would only like to have a better way to segment users, for example: with a CSV file
What recommendations would you give to someone considering this product?
You should really consider Hotjar to your product! You'll have great insights, and you'll be able to improve usability for your users in your own product.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Edmir F.
- Role: Information Technology
- Industry: Electronics
- Involvement: IT Leader or Manager
Submitted Dec 2023
Efficient and Perfect for Designers
Likeliness to Recommend
What differentiates Hotjar from other similar products?
I used Google Analytics, but there I could only check dry information and data. Here, the difference is - I follow my users and with my empathy, I break down their pain points and solve potential problems.
What is your favorite aspect of this product?
Tracking users in various ways, I can sense every click they make, even mouse movements across the screen. This is very important for us - designers.
What do you dislike most about this product?
So far, I haven't had any problems, as I am almost a new user.
What recommendations would you give to someone considering this product?
With the simplicity of this tool, it offers easy and intuitive user tracking.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Saves Time
