What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
Down
2
Since last award
94 Plan to Renew
Up
1
Since last award
89 Satisfaction of Cost Relative to Value
Up
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 90%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Performance Enhancing
- Unique Features
- Transparent
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Customer Journey Modelling
Data Visualization
Customer Value Analysis
Social Media Analytics
Device and Browser Analytics
Search Engine Optimization
Audience Demographics
Audience Segmentation
API Framework
Paid Search Integration
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Ease of IT Administration
Vendor Support
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Ease of Customization
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Hotjar Reviews
Chelsea N.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2023
Works well for surveys and heatmaps
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Very intuitive to use
What is your favorite aspect of this product?
Data collection from surveys, heatmaps, and recordings. Great for optimization of website.
What do you dislike most about this product?
The cost - Microsoft clarity is similar and free (Hotjar is a better product though)
What recommendations would you give to someone considering this product?
It works very well for website surveys and collecting behavioral data from users.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Eric W.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Enhancing Website Performances with Hotjar
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar facilitates us with real-time collaboration activities, by utilizing its valuable tools like feedback polls, and session recordings, whereas other similar products give us data based on overall traffic rather than required one, thus giving us more targets and actionable views. This helps us a lot to respond to the issues swiftly to prevent any catastrophe.
What is your favorite aspect of this product?
I like how it authorizes us to collect feedback directly from the users of our websites with the help of customized polls and surveys. This beneficial feature makes an extra layer of knowledge far from customers' behavioral data as it guides us to validate expectations and to have insights into visitors, an admirable way to get user’s sentiments. Moreover, I appreciate the way its customer support provides responsive services.
What do you dislike most about this product?
Its analytical and reporting capabilities are very basic and limited as compared to other products.
What recommendations would you give to someone considering this product?
Be sure to set up its privacy feature mindfully for the sites where the privacy regulations are strict. It gives you the option to conceal sensitive data during session recordings but it is suggested to observe and comply with data protection laws.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Deyan G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
It's good but somewhat heavy on the website.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It's lighter than, for example, PostHog but not as light as Microsoft Clarity.
What is your favorite aspect of this product?
The heatmaps.
What do you dislike most about this product?
It's a bit expensive.
What recommendations would you give to someone considering this product?
Go with the free plan first to evaluate the speed effect on the website.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
