What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
Down
1
Since last award
93 Plan to Renew
88 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 88%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 89%
- Service Experience:
- 89%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Performance Enhancing
- Unique Features
- Transparent
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
API Framework
Audience Demographics
Paid Search Integration
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Vendor Support
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Implementation
Ease of Customization
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Hotjar Reviews
Ruben Aaron C.
- Role: Sales Marketing
- Industry: Construction
- Involvement: IT Leader or Manager
Submitted Mar 2024
The best UX analytics tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Great data visualization
What is your favorite aspect of this product?
The user heatmaps are very useful.
What do you dislike most about this product?
The autoplay features of the recording.
What recommendations would you give to someone considering this product?
It's super easy to integrate.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Robert G.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2023
The All-In-One UX Analytics Tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
By recording user sessions, I can directly observe how they navigate our website to identify any usability issues. Heatmaps efficiently highlight the most clicked elements, making it easy to improve key components. Custom surveys also provide valuable feedback for assessing satisfaction. Hotjar has become a crucial tool in my optimization kit for gathering website UX insights.
What is your favorite aspect of this product?
Hotjar really shines by consolidating key capabilities like funnel analysis, form analytics, feedback polls and more on an intuitive centralized platform. With its robust filtering, I can segment data by location, device, page URL, and other parameters to surface actionable insights. The smart suggestion feature also automatically flags issues and opportunities in the data. Since we started using Hotjar, we've doubled our conversion rate by resolving user complaints and making our multi-page applications more streamlined. We've also seen an increase in page views due to enhancing our navigation cues by analyzing heatmap click data.
What do you dislike most about this product?
Although Hotjar's reporting doesn't provide as much detail as some standalone tools that exclusively focus on heatmaps, session recording, or customer feedback, it does provide enough functionality for most use cases. Getting started can be tricky due to the many analysis options available.
What recommendations would you give to someone considering this product?
For small teams without UX professionals, Hotjar offers a comprehensive suite for understanding user issues and enhancing experiences. I highly recommend Hotjar to any company serious about customer-oriented design through practical user analysis. The benefits gained for the reasonable cost are unparalleled in improving digital experiences.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Petar'Barnes T.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Nov 2023
Conversion Funnel Analysis
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Unlike some analytics tools that focus solely on one aspect of website performance, Hotjar offers a unified platform that combines heatmaps, session recordings, surveys, and more. This integration provides users with a comprehensive toolkit for understanding and optimizing their websites.
What is your favorite aspect of this product?
Implementing Hotjar is a breeze that is requiring only a simple script installation. The user-friendly interface further enhances its appeal also allowing users to navigate through features and access valuable insights without the need for extensive technical expertise.
What do you dislike most about this product?
The collection of data through session recordings may raise privacy concerns for some users. Although Hotjar provides features to anonymize personal information, businesses must be cautious and transparent about data collection practices to align with privacy regulations.
What recommendations would you give to someone considering this product?
While Hotjar excels in providing comprehensive insights, users should be mindful of privacy concerns related to data collection and the platform's limitation in real-time reporting. Overall, Hotjar remains a top choice for businesses aiming to elevate their web analytics and user experience optimization efforts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
