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Hotjar

Hotjar

Composite Score
8.3 /10
CX Score
8.4 /10
Category
Hotjar
8.3 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

Down 1
Since last award

93 Plan to Renew

88 Satisfaction of Cost Relative to Value

Up 1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
94%
Negotiation and Contract:
87%
Conflict Resolution:
92%
Strategy & Innovation:
91%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

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0% Negative
7% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Reliable
  • Unique Features

Feature Ratings

Average 89

Data Visualization

92

Customer Journey Modelling

91

Conversion Analysis

91

Social Media Analytics

89

Device and Browser Analytics

88

Search Engine Optimization

88

Customer Value Analysis

88

Paid Search Integration

83

Audience Segmentation

82

Audience Demographics

82

API Framework

81

Vendor Capability Ratings

Average 86

Quality of Features

90

Vendor Support

88

Usability and Intuitiveness

87

Ease of IT Administration

87

Business Value Created

86

Availability and Quality of Training

86

Product Strategy and Rate of Improvement

85

Ease of Data Integration

85

Breadth of Features

84

Ease of Implementation

84

Ease of Customization

82

Hotjar Reviews

Ruben Aaron C.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

The best UX analytics tool

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Great data visualization

What is your favorite aspect of this product?

The user heatmaps are very useful.

What do you dislike most about this product?

The autoplay features of the recording.

What recommendations would you give to someone considering this product?

It's super easy to integrate.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Robert G.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

The All-In-One UX Analytics Tool

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

By recording user sessions, I can directly observe how they navigate our website to identify any usability issues. Heatmaps efficiently highlight the most clicked elements, making it easy to improve key components. Custom surveys also provide valuable feedback for assessing satisfaction. Hotjar has become a crucial tool in my optimization kit for gathering website UX insights.

What is your favorite aspect of this product?

Hotjar really shines by consolidating key capabilities like funnel analysis, form analytics, feedback polls and more on an intuitive centralized platform. With its robust filtering, I can segment data by location, device, page URL, and other parameters to surface actionable insights. The smart suggestion feature also automatically flags issues and opportunities in the data. Since we started using Hotjar, we've doubled our conversion rate by resolving user complaints and making our multi-page applications more streamlined. We've also seen an increase in page views due to enhancing our navigation cues by analyzing heatmap click data.

What do you dislike most about this product?

Although Hotjar's reporting doesn't provide as much detail as some standalone tools that exclusively focus on heatmaps, session recording, or customer feedback, it does provide enough functionality for most use cases. Getting started can be tricky due to the many analysis options available.

What recommendations would you give to someone considering this product?

For small teams without UX professionals, Hotjar offers a comprehensive suite for understanding user issues and enhancing experiences. I highly recommend Hotjar to any company serious about customer-oriented design through practical user analysis. The benefits gained for the reasonable cost are unparalleled in improving digital experiences.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Petar'Barnes T.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Conversion Funnel Analysis

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Unlike some analytics tools that focus solely on one aspect of website performance, Hotjar offers a unified platform that combines heatmaps, session recordings, surveys, and more. This integration provides users with a comprehensive toolkit for understanding and optimizing their websites.

What is your favorite aspect of this product?

Implementing Hotjar is a breeze that is requiring only a simple script installation. The user-friendly interface further enhances its appeal also allowing users to navigate through features and access valuable insights without the need for extensive technical expertise.

What do you dislike most about this product?

The collection of data through session recordings may raise privacy concerns for some users. Although Hotjar provides features to anonymize personal information, businesses must be cautious and transparent about data collection practices to align with privacy regulations.

What recommendations would you give to someone considering this product?

While Hotjar excels in providing comprehensive insights, users should be mindful of privacy concerns related to data collection and the platform's limitation in real-time reporting. Overall, Hotjar remains a top choice for businesses aiming to elevate their web analytics and user experience optimization efforts.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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