What is HubSpot Marketing Hub (Social)?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Get AssistanceHubSpot Marketing Hub (Social) Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
3
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub (Social)?
Pros
- Respectful
- Trustworthy
- Reliable
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Visualization
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Campaign Execution
Social Moderation and Workflow Management
Social Asset Management
Trend Analysis
Social Response Management
Social Post Archival
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
HubSpot Marketing Hub (Social) Reviews
munashe s.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Nov 2024
great product especially for beginners
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
integration of many social channels
What is your favorite aspect of this product?
it allows scheduling of campaigns
What do you dislike most about this product?
limited templates
What recommendations would you give to someone considering this product?
highly recommendable
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chiamaka A.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Initial Implementation
Submitted Nov 2024
Hubspot software is really amazing,
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
Hubspot offers a one stop place for your marketing needs, which is something a lot of other products lack
What is your favorite aspect of this product?
I like that its quite comprehensive and easy to use
What do you dislike most about this product?
Nothing really, just the price
What recommendations would you give to someone considering this product?
You really go for it, amazing product
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Abhijeet P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted Oct 2024
Easy to use, but a bit pricey.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
Seamless CRM Integration: HubSpot Marketing Hub (Social) stands out with its integration into HubSpot’s CRM, creating a streamlined link between social interactions and customer data, which enables more personalized engagement and in-depth tracking. All-in-One Marketing Solution: The platform offers a full suite of tools, from social media scheduling to content management, email marketing, and lead nurturing, allowing users to manage multiple aspects of marketing in one place. Ease of Use: HubSpot is widely regarded for its intuitive interface and user-friendly design, which makes it accessible for both beginners and seasoned marketers.
What is your favorite aspect of this product?
The integration with CRM data is often a favorite feature because it allows marketers to see the impact of social interactions on the entire customer journey. This insight helps create personalized content, which leads to stronger relationships and higher engagement rates.
What do you dislike most about this product?
One common downside is the lack of advanced social listening capabilities. HubSpot’s social listening is basic, and those who need detailed sentiment analysis or trend monitoring might find this aspect limiting.
What recommendations would you give to someone considering this product?
Consider Your Needs for Social Listening and Analytics: If detailed social listening or advanced competitor benchmarking is crucial, consider pairing HubSpot with a more specialized tool. Maximize CRM Potential: To get the most out of HubSpot, take advantage of the CRM integration. This will allow you to track the customer journey end-to-end and create segmented audiences based on behavior. Start with a Demo or Trial: HubSpot offers trials that can give you a feel for the platform's capabilities. A trial also helps you assess if it aligns well with your team's needs.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
