What is HubSpot Marketing Hub (Social)?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Get AssistanceHubSpot Marketing Hub (Social) Ratings
Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
3
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub (Social)?
Pros
- Respectful
- Trustworthy
- Reliable
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Visualization
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Campaign Execution
Social Moderation and Workflow Management
Trend Analysis
Social Asset Management
Social Response Management
Social Post Archival
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Quality of Features
Breadth of Features
Availability and Quality of Training
Business Value Created
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
HubSpot Marketing Hub (Social) Reviews
Abhijeet P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted Oct 2024
Easy to use, but a bit pricey.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
Seamless CRM Integration: HubSpot Marketing Hub (Social) stands out with its integration into HubSpot’s CRM, creating a streamlined link between social interactions and customer data, which enables more personalized engagement and in-depth tracking. All-in-One Marketing Solution: The platform offers a full suite of tools, from social media scheduling to content management, email marketing, and lead nurturing, allowing users to manage multiple aspects of marketing in one place. Ease of Use: HubSpot is widely regarded for its intuitive interface and user-friendly design, which makes it accessible for both beginners and seasoned marketers.
What is your favorite aspect of this product?
The integration with CRM data is often a favorite feature because it allows marketers to see the impact of social interactions on the entire customer journey. This insight helps create personalized content, which leads to stronger relationships and higher engagement rates.
What do you dislike most about this product?
One common downside is the lack of advanced social listening capabilities. HubSpot’s social listening is basic, and those who need detailed sentiment analysis or trend monitoring might find this aspect limiting.
What recommendations would you give to someone considering this product?
Consider Your Needs for Social Listening and Analytics: If detailed social listening or advanced competitor benchmarking is crucial, consider pairing HubSpot with a more specialized tool. Maximize CRM Potential: To get the most out of HubSpot, take advantage of the CRM integration. This will allow you to track the customer journey end-to-end and create segmented audiences based on behavior. Start with a Demo or Trial: HubSpot offers trials that can give you a feel for the platform's capabilities. A trial also helps you assess if it aligns well with your team's needs.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Alan S.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
A great Social Media Management tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
HubSpot Marketing Hub is an extensive platform that aids in managing social media marketing efficiently. It helps users publish posts across multiple social media apps and monitor the engagement of the public in them. A feature-rich platform meeting all needs. Its seamless integration with other apps like CRM, sales, and customer services differentiates itself from others. It supports tracking customer engagement and makes them contact directly to the profiles. This activity gives a detailed view of customer interaction. Moreover, it has an automation feature for marketing to automate the posts and follow-ups.
What is your favorite aspect of this product?
My favorite aspect is seamless CRM integration. It gives a complete analysis of the buyer’s journey which helps businesses to interact directly with customer data. This approach helps personalize content by nurturing leads. It also analyzes the influence of social media on revenue. All of these have been done through a single source. This capability of automation by maintaining the level of personalization is an important factor in distinguishing from others.
What do you dislike most about this product?
There is nothing to dislike about it. It comes with complete guidance and tutorials to get the best out of it. It is comprehensive software that meets all the requirements needed to manage social marketing at all scales of enterprises. It is doing best for me. I haven’t come across any of its cons.
What recommendations would you give to someone considering this product?
HubSpot Hub is an all-in-one solution for managing marketing social media in businesses. Its features work more efficiently when integrated with its CRM. To work with it in the best way, one should figure out its needs and then operate it to meet them. HubSpot is a great choice for businesses searching for the best-integrated solution.
Pros
- Helps Innovate
- Enables Productivity
- Efficient Service
- Caring
Kumar P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2024
Best Social Media management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
It's a single tool can connects with all Hubspot modules
What is your favorite aspect of this product?
It connects with other sales module as well, managing the product is easier
What do you dislike most about this product?
Understanding the pricing structure is tough
What recommendations would you give to someone considering this product?
Hubspot is a best product you can happily start using, it, this module connects with sales modules within Hubspot
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
