iContact Customer Reviews 2024

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iContact

Composite Score

8.5 /10

CX Score

8.6 /10

20 Reviews Write a Review

What is iContact?

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.

Company Details

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iContact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on iContact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love iContact?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 94

Dynamic Content

Mobile Optimized

Segmentation

Auto-Responders

Campaign Management

Content Authoring

Email Delivery

Basic Reporting and Analytics

SPAM Compliance

A/B Testing

Contact Database

Vendor Capability Ratings

Average 92

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Business Value Created

Availability and Quality of Training

iContact Reviews

Gladys K.

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

My experience with icontact was amazing.

Likeliness to Recommend

10 /10

Pros

Enables Productivity
Trustworthy
Efficient Service
Inspires Innovation

Mayank J.

Role: Information Technology
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2024

iContact has a good but not great range of feature

Likeliness to Recommend

10 /10

What differentiates iContact from other similar products?

It has some advanced features in it that we can't see in similar products. 1. Personalized user interface 2. Support options 3. Straightforward navigation 4. Send a test message 5. Spell check 6. Spam check

What is your favorite aspect of this product?

We can edit design attributes, such as colors, image alignment, font, borders, and spacing, which greatly helps me.

What do you dislike most about this product?

1. Slow page loading speed 2. Basic segmentation capabilities 3. Lack of email scheduling options

What recommendations would you give to someone considering this product?

iContact has a solid range of features, which makes it good but it is a little costly if we compare it with other similar products. Features-wise if we see then this software is great & I will highly recommend this software.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Emad L.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Easy tool to use

Likeliness to Recommend

9 /10

What differentiates iContact from other similar products?

Pre-built workflows such as re-engagement emails

What is your favorite aspect of this product?

A/B testing for subject lines

What do you dislike most about this product?

We are always able to send our emails and that’s the most important thing

What recommendations would you give to someone considering this product?

Easy-to-use and there are ready-made templates available

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

iContact

What is iContact?

Company Details

Need Assistance?

iContact Ratings

95 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love iContact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

iContact Reviews

Gladys K.

My experience with icontact was amazing.

Likeliness to Recommend

Pros

Mayank J.

iContact has a good but not great range of feature

Likeliness to Recommend

Pros

Emad L.

Easy tool to use

Likeliness to Recommend

Pros

Title

Feature Ratings

Dynamic Content

Mobile Optimized

Segmentation

Auto-Responders

Campaign Management

Content Authoring

Email Delivery

Basic Reporting and Analytics

SPAM Compliance

A/B Testing

Contact Database

Vendor Capability Ratings

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Business Value Created

Availability and Quality of Training