What is iContact?
iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
95 Likeliness to Recommend
100 Plan to Renew
94 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love iContact?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dynamic Content
Mobile Optimized
Segmentation
Auto-Responders
Campaign Management
Content Authoring
Email Delivery
Basic Reporting and Analytics
SPAM Compliance
A/B Testing
Contact Database
Vendor Capability Ratings
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Business Value Created
Availability and Quality of Training
iContact Reviews
Charlie B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2023
Email Marketing Optimization at Par
Likeliness to Recommend
What differentiates iContact from other similar products?
iContact have both mobile and PC applications.
What is your favorite aspect of this product?
I like that iContact allows me to personalize emails for email marketing at ease.
What do you dislike most about this product?
iContact has no flaw up to this point.
What recommendations would you give to someone considering this product?
iContact automates and optimize online marketing strategies.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ederlyn S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2023
Develop email campaigns effortlessly
Likeliness to Recommend
What differentiates iContact from other similar products?
The platform’s email automation is powerful, flexible and relevant.
What is your favorite aspect of this product?
The platform has a good delivery rate for commercial messages.
What do you dislike most about this product?
Nothing to dislike. The customer service and tutorials are perfect for getting to grips with the tool quickly.
What recommendations would you give to someone considering this product?
The must-have marketing platform for your business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sheril R.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Feb 2023
Automating email creation improves email marketing
Likeliness to Recommend
What differentiates iContact from other similar products?
Forms on iContact's website make it simple to incorporate the service into an existing site. Although the page loads slowly due to the coding, it performs as expected. In addition, unlike with many other WordPress options, I didn't need to install any other components (known as "plugins").
What is your favorite aspect of this product?
iContact's activity notifications are a nice feature, and keeping in touch with your clientele is crucial. You'll receive numerous emails with helpful tips for enhancing your marketing. The most important factor in iContact's expected success is its exposure to those in search of new professional prospects. Knowing that actual people are being sent to my website is not in any way problematic.
What do you dislike most about this product?
A number of brief site outages occurred, and that was little frustrating. While I was first frustrated by the site's outage, iContact's excellent status updates and prompt fixes allayed my concerns.
What recommendations would you give to someone considering this product?
In just a few easy steps, I can create and send out a weekly email. My favorite part is having full say over every aspect, from planning to execution, of the content being sent out. Excellent choice for individuals who need or prefer minimal effort in creating and maintaining their campaigns. This easy-to-use tool allows you to begin working right away.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation