What is iContact?
iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
95 Likeliness to Recommend
100 Plan to Renew
94 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love iContact?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dynamic Content
Mobile Optimized
Segmentation
Auto-Responders
Campaign Management
Content Authoring
Email Delivery
Basic Reporting and Analytics
SPAM Compliance
A/B Testing
Contact Database
Vendor Capability Ratings
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Business Value Created
Availability and Quality of Training
iContact Reviews
Joseph S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Provides real-time data on its interface
Likeliness to Recommend
What differentiates iContact from other similar products?
iContact helps us manage subscriber lists by adding new emails via signup forms on our website and by importing lists. The service tracks our emails and provides real-time data on its interface
What is your favorite aspect of this product?
The emails are mobile-friendly, and the interface does not require knowledge of HTML coding. iContact offers monitoring tools that allow us to create aliases and send emails based on demographics or filters
What do you dislike most about this product?
There is limited auto-responder functionality. We are not able to import contacts from Gmail or third-party address books
What recommendations would you give to someone considering this product?
iContact allows you to add contacts to your email lists, preview drafted emails, send or schedule marketing campaigns, and track data regarding sent emails
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mahesh P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2022
User-friendliness with powerful automation
Likeliness to Recommend
What differentiates iContact from other similar products?
iContact comes with an in-depth email segmentation feature. It lets us break down and segment our entire list based on a wide array of categories, such as email opens, contact details, location, etc.
What is your favorite aspect of this product?
The automation map makes it easy to visualize the complete user journey and enables us to keep adding various conditions and triggers to personalize our email marketing campaigns
What do you dislike most about this product?
iContact does not offer top-notch security methods. The company should establish systems and security measures that keep our data and our customers’ information safe.
What recommendations would you give to someone considering this product?
If your deliverability rate is badly impacted by a low reputation or engagement, and you desire to boost it, iContact is the highest-ranking tools in terms of deliverability, and it can ensure a higher rate if yours isn’t up to par right now
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Nicole A.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Sep 2022
Solid email marketing software for all users
Likeliness to Recommend
What differentiates iContact from other similar products?
iContact is a simple and straightforward email marketing automation that allows us to easily create and track a professional and effective email campaign
What is your favorite aspect of this product?
Individualized workflows mean we are able to target our customers with the right content at the right time based on customer type, geography, and activity
What do you dislike most about this product?
iContact doesn't have a forum where I can ask questions in public for other community members or support staff to answer
What recommendations would you give to someone considering this product?
iContact wins in terms of customization and features such as social media integration. Choose depending on the individual needs and requirements of your business
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing