What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Also Featured in...
Klaviyo Reviews
Maddie F.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: End User of Application
Submitted Dec 2022
So easy to use and integrate with website, etc.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Makes automation so easy, great reporting.E
What is your favorite aspect of this product?
Easy navigation
What do you dislike most about this product?
Can't think of anything
What recommendations would you give to someone considering this product?
Use their learning resources, they're great.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Alberto L.
- Role: Sales Marketing
- Industry: Other
- Involvement: Initial Implementation
Submitted Oct 2022
Marketing up to date with Klaviyo
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Now it is easier to carry out the marketing of a company, we acquired the Klaviyo product, to improve our work activities and thus give quality to our campaigns that are of utmost importance to us.
What is your favorite aspect of this product?
It allows us to refine our marketing in a timely manner, something very important is that it has a variety of templates to create the flow of our work, has good design giving us ease of use, we like the way it performs email campaigns, its interface is very dynamic, with good features that allows us in a timely manner to make our campaigns and events instantly.
What do you dislike most about this product?
We set ourselves the task of seeing other products and this software is one of those that only have a single language English, there are few shortcomings or disadvantages that this program has, we recommend taking into account to do a job to its interface. Data synchronization between Klaviyo and Shopify (tags, etc.), as I think it is now a unidirectional system. The quality of images that can be uploaded can be a bit low, I would like to allow GIFs and sharper images to be uploaded.
What recommendations would you give to someone considering this product?
At the time of carrying out large projects can become tedious at the time of making a campaign, on the official website of KLAVIYO, it is difficult to resolve our concerns and find support, they should improve that point. Klaviyo is really designed for conversion, so if you are sending informative content, either to your subscribers or internal communications, it is better to look elsewhere. If you send such emails, people won't click or buy, which will make your overall analytics look like your CTR, purchase value, etc. are short.
Pros
- Performance Enhancing
- Inspires Innovation
- Caring
- Respectful
Jennie R.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Oct 2022
Good integration with Big Commerce and Yotpo
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
We manage 7 different Klaviyo accounts so the ability to clone an email templates and email flow saves us alot of time. Seeing the detail with a customer profile/journey is much more advanced from other platforms I have used. Also, it integrates well with other 3rd party platforms we use.
What is your favorite aspect of this product?
The ability to save content blocks and use them across multiple campaigns
What do you dislike most about this product?
I am not convinced the tracking is syncing correctly to Google Analytics
What recommendations would you give to someone considering this product?
It integrates well with Big Commerce and Yotpo
Pros
- Unique Features
- Effective Service
- Saves Time
- Helps Innovate
