What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceKlaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Klaviyo.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Also Featured in...
Klaviyo Reviews
Sara N.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Easy-to-use software after a bit of training.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Even though I’m new to using Klaviyo, I can see that they thought everything through to differing kinds of traffic and email sequences. One feature I do like is the graph it offers you to create once somebody opts into an email sequence and where they will go if they get or trigger another trigger. They even have an SMS feature similarly that I set up on using soon. Conjointly permitting you to use the service free till you get a definite quantity of subscribers is a plus and a giant help.
What is your favorite aspect of this product?
There are many things i like concerning Klaviyo. From the benefit of use to the great ways in which you’ll be able to created segments and triggers for your email campaigns. Most simpler than just blasting an email to your entire list. Whereas more expensive than others like MailChimp. It’ nice to possess email and SMS in one place from a promoting perspective. Klaviyo is constantly adding new useful options with benchmarks, analytics, design, and so on and their support team is usually there to help!
What do you dislike most about this product?
It can be a touch difficult to learn all the features. Most of it’ll come with experience. I feel their helpline is merely email base but usually do get contacted among twenty four hours. There has additionally been one issue that I have come up once putting emails on “smart send.” Once testing, it ne’er sent out the e-mails till I took off the smart send feature. Also, once you raise that it takes one min to send the email and type the trigger, it takes a further 2-3 min.
What recommendations would you give to someone considering this product?
They have a great deal of various choices to utilize your email lists, which is great, however, it’s going to take some time to learn how it all works. Expect to require some time to learn it.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Cons
- Less Generous
Hezekiah G.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2022
Great Features at a Good Cost
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
For email marketing and marketing automation, Klaviyo is a top leader and offers some of the best industry features
What is your favorite aspect of this product?
First, Klaviyo is Affordable Secondly, it's multi-purpose Thirdly using it is easy
What do you dislike most about this product?
A very effective email marketing solution no problems
What recommendations would you give to someone considering this product?
I recommend Klaviyo for email marketing and also for business marketing automation
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Alizza S.
- Role: Human Resources
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2022
Klavio has amazing options to capture customers.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Multiple customizations and everything underneath one platform. I previously had to employee an agency that was doing cart abandonment browse abandonment emails, build spinwheel and timer campaigns etcetera currently I can do everything from Klaviyo itself by adding the several apps. It’ super simple and convenient. All you would like to do is understand the flows and accordingly make it happen!
What is your favorite aspect of this product?
The best factor regarding Klaviyo is that the User expertise and the way it’s super straightforward to use even for a first time user. You’ll simply navigate at intervals the tool and figure out wherever you can notice/create client information lists (lists), how one can produce a brand new campaign, and where one can find the reports. Moreover, Klaivyo has its own resources additionally so you can easily check it out and learn the tool.
What do you dislike most about this product?
The cost is quite high-priced and also the client service is very slow. It’s still a great value and an enormous part of our promoting strategy. They also provide a “showcase” that has nice-looking email templates to use as inspiration for designing, however, you can not use them, simply view them.
What recommendations would you give to someone considering this product?
Better than different email marketing platforms I’ve utilized in the past – straightforward to use, nice interface, clear reportage of metrics, and also the template builder tool is nice.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Saves Time