What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Also Featured in...
Klaviyo Reviews
Joshua K.
- Role: Human Resources
- Industry: Construction
- Involvement: End User of Application
Submitted Aug 2021
Email Marketing Made Easy With Klaviyo
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is not only good when it comes to email marketing and automation but it is also very effective when it comes to personalize marketing which is good for business.
What is your favorite aspect of this product?
I like the personalization aspect of Klaviyo. The software is multipurpose in that it handles both email marketing and automation needs of the business. The software is easy to customize
What do you dislike most about this product?
Klaviyo has been all good since deployment
What recommendations would you give to someone considering this product?
For all your marketing needs, I recommend Klaviyo. It has been very powerful more so when it comes to email marketing and automation. It is a tool that never disappoints.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Efficient Service
Maja J.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2021
Great solution for ecommerce businesses
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It integrates easily with Shopify, and has a lot of templated automation options, so even if you're a beginner you can set it up pretty quickly!
What is your favorite aspect of this product?
It's simple to use and easy to integrate, which means we can set it up for clients and hit the ground running pretty quickly!
What do you dislike most about this product?
It looks a bit outdated compared to tools like Hubspot and ActiveCampaign. It'd be nice if they added landing pages feature!
What recommendations would you give to someone considering this product?
It's a simple but effective email marketing tool, that works great for ecom businesses.
Pros
- Client Friendly Policies
- Fair
- Altruistic
- Reliable
Cons
- Slower Product Innovation
- Vendor's Interest First
Ghanshyam T.
- Role: Information Technology
- Industry: Apparel
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Easy to automated your email templates
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Easily to automate for spam blockers Minor bounce email rate Send email based on product and order conditions
What is your favorite aspect of this product?
Automated email based on conditions and flow Powerful reporting tools
What do you dislike most about this product?
Very difficult to make a flow for the user who has not much knowledge of the logic side
What recommendations would you give to someone considering this product?
If anyone needs to set automated emails based on logics and conditions of user flow then it is the best tool to implement on any website and apps
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
