What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
Up
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 81%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 89%
- Service Experience:
- 91%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Contact Database
A/B Testing
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Ease of Customization
Ease of Implementation
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Klaviyo Reviews
Sam Z.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
A revolution for e-commerce-focused email!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The ease of integration with Shopify and other applications. The event model makes setting up valuable automation easy out of the box.
What is your favorite aspect of this product?
Ease of integration with Shopify. Flow automations.
What do you dislike most about this product?
When you are using a custom CMS - outside of Shopify the ease of integration is much more challenging and will likely require IT support for setup.
What recommendations would you give to someone considering this product?
If you are in the e-commerce space, this is the best email platform you can get. Especially if you run e-commerce on the Shopify platform.
Pros
- Performance Enhancing
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Charges for Enhancements
Karan T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
A good tool if you don't mind the cost
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Usually with other ESPs, you need to integrate it with another tool that helps you send SMS, with klaviyo you can do both with just one. Plus I think it's great that you can create your entire cart abandon journey (and you can see all the emails/SMSes) in one view.
What is your favorite aspect of this product?
Integration capabilities, easy to implement
What do you dislike most about this product?
Cost, we've had months where we've questioned if we could achieve similar results with another ESP.
What recommendations would you give to someone considering this product?
If you want something easy to use, and a lot of capabilities, and don't mind the cost, go for it. If not, there are better tools out there. Well not necessarily better, they can do more or less the same as what Klaviyo does but it's priced more economically.
Pros
- Fair
- Transparent
- Reliable
- Performance Enhancing
Cons
- Commodity Features
Krittika M.
- Role: Consultant
- Industry: Apparel
- Involvement: End User of Application
Submitted Aug 2023
Great software for email marketing 👍👍
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is a lot more designer friendly and works well with plugins from Figma, Shopify etc and other softwares.I also found their UI/UX easier to work with, particularly while setting up workflows and segments. Their data tracking is fairly accurate too.
What is your favorite aspect of this product?
Security while using software across team members. They allow you to onboard various team members in dedicated roles and manage permissions. I also found it quite convenient to work on various marketing campaigns, and their universal blocks are a god sent for designing multiple newsletters.
What do you dislike most about this product?
Unfortunately, we had a hard time setting up Klaviyo because they have certain restrictions while using international credit cards. It took my organisation almost over a month to get it sorted, and my team wished that the Klaviyo technical team had helped us better.
What recommendations would you give to someone considering this product?
Definitely give it a try if you have a large and diverse audience base and are looking to make the most of it! I do find Klaviyo slightly pricier, but it is worth it for bigger databases.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Saves Time
Cons
- Less Caring
- Inhibits Innovation
- Less Effective Service
