What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceKlaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Klaviyo.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Also Featured in...
Klaviyo Reviews
Olivia B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
comprehensive and intuitive platform
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
One of Klaviyo's standout features is its robust email marketing capabilities. The platform allows for seamless segmentation of the customer base, enabling targeted and personalized communication.
What is your favorite aspect of this product?
The drag-and-drop email editor makes crafting visually appealing and responsive emails a breeze, even for those without extensive design experience.
What do you dislike most about this product?
The learning curve and onboarding may be complex for some.
What recommendations would you give to someone considering this product?
Klaviyo is a powerhouse for e-commerce businesses looking to elevate their marketing game. With its user-friendly interface, data-driven approach, and support for omnichannel marketing, Klaviyo has become an indispensable tool in my arsenal.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Viral G.
- Role: Information Technology
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Best email marketing tool
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It has been the leading platform for email marketing so it introduces features and functions well in advance.
What is your favorite aspect of this product?
First thing first, it works well. Highly reliable. It has very detailed data for every email that you send, that in turn helps in decision making.
What do you dislike most about this product?
Analytics can be a lot better. They have a huge data for all the actions and activities on email, they could provide much better analysis than they do right now.
What recommendations would you give to someone considering this product?
Overall, it is a very good tool. I would definitely recommend using it if you are looking for one.
Pros
- Effective Service
- Caring
- Helps Innovate
- Reliable
Cons
- Vendor's Interest First
- Less Generous
Sam Z.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
A revolution for e-commerce-focused email!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The ease of integration with Shopify and other applications. The event model makes setting up valuable automation easy out of the box.
What is your favorite aspect of this product?
Ease of integration with Shopify. Flow automations.
What do you dislike most about this product?
When you are using a custom CMS - outside of Shopify the ease of integration is much more challenging and will likely require IT support for setup.
What recommendations would you give to someone considering this product?
If you are in the e-commerce space, this is the best email platform you can get. Especially if you run e-commerce on the Shopify platform.
Pros
- Performance Enhancing
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Charges for Enhancements
