Klaviyo Customer Reviews 2025

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Klaviyo

Composite Score

8.7 /10

CX Score

8.9 /10

82 Reviews Write a Review

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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2 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

3 Top Rated Features

2023

5 Top Rated Capabilities

8 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Product Impact

2021

2021 Data Quadrant Gold Medalist

2021

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

Up 1
Since last award

89 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 81%
Conflict Resolution:: 93%
Strategy & Innovation:: 89%
Service Experience:: 91%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative

7% Neutral

92% Positive

Pros

Performance Enhancing
Trustworthy
Enables Productivity
Fair

Feature Ratings

Average 86

Campaign Management

Email Delivery

Segmentation

Auto-Responders

Mobile Optimized

SPAM Compliance

Contact Database

Basic Reporting and Analytics

A/B Testing

Content Authoring

Email Templates

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Customization

Ease of Implementation

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Also Featured in...

Marketing Automation - B2C

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Customer Data Platform

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Klaviyo Reviews

Carissa L.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

Awesome customization!

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

I really like how much you can customize your reporting with klayvio. I feel the options are endless as well for email content marketing and that is exciting.

What is your favorite aspect of this product?

The customization is amazing and how Klayvio can grow with your business.

What do you dislike most about this product?

If you don't have IT it may be a bit hard to set up and get going with less knowledge.

What recommendations would you give to someone considering this product?

I would say find a third party to help implement if you need. As a small business this helped us a lot and is helping us get the most out of the product.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Megha S.

Role: Sales Marketing
Industry: Healthcare
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2023

Power Your Marketing with Klaviyo

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

es and capabilities are tailored to the unique needs and challenges of online retailers. This includes features like advanced segmentation and product recommendations that are specifically designed to help e-commerce businesses improve their marketing and increase sales.

What is your favorite aspect of this product?

ease of use when it comes to creating lead gen forms or popups

What do you dislike most about this product?

should have been a bit colourful interface.

What recommendations would you give to someone considering this product?

It is fine for smaller e-commerce companies. The ones focussing heavily on behavioural insights and personalisation should go for something else than Klaviyo

Pros

Caring
Generous Negotitation
Transparent
Efficient Service

Daniel O.

Role: Information Technology
Industry: Apparel
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Klaviyo

What is Klaviyo?

Company Details

Need Assistance?

Awards & Recognition

2021 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Klaviyo Ratings

88 Likeliness to Recommend

97 Plan to Renew

Up 1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Klaviyo?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Customer Data Platform

Klaviyo Reviews

Carissa L.

Awesome customization!

Likeliness to Recommend

Pros

Megha S.

Power Your Marketing with Klaviyo

Likeliness to Recommend

Pros

Daniel O.

Likeliness to Recommend

Pros

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Title

Up 1
Since last award

Feature Ratings

Campaign Management

Email Delivery

Segmentation

Auto-Responders

Mobile Optimized

SPAM Compliance

Contact Database

Basic Reporting and Analytics

A/B Testing

Content Authoring

Email Templates

Vendor Capability Ratings

Quality of Features

Ease of Customization

Ease of Implementation

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Vendor Support