What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Reyansh D.
- Role: C-Level
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Feb 2023
Excellent Product with great features
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Marketing automation
What is your favorite aspect of this product?
Email marketing
What do you dislike most about this product?
User experience
What recommendations would you give to someone considering this product?
Yes, all marketing folks should use this product
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Elaine C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Feb 2023
"Klaviyo is the best choice for email marketing"
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
As compared to other products, Klaviyo stands out due to its superior email marketing analysis.
What is your favorite aspect of this product?
Users of all skill levels will benefit from Klaviyo's intuitive interface. The platform's UX is top-notch, and its segmentation and filtering tools for email marketing campaigns are among the best in the industry. Invaluable for any kind of advertising (email, SMS, etc...).
What do you dislike most about this product?
As a newcomer to the field of e-commerce website design and development, I struggled a bit to make sense of some platform terminology and configuration settings. The fact that Klaviyo caters to newbies like me makes me believe it would be neat if the company included little pop-up question-mark widgets adjacent to elements of their platform that could explain what the element performs in real time.
What recommendations would you give to someone considering this product?
Because of its many useful features, including email and SMS marketing, eCommerce automation, easy-to-use pre-built templates, social advertising, and the ability to integrate with a wide variety of other applications, I highly recommend this software.
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service
Quincy G.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jan 2023
easy to use, client rep is helpful, great features
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
as far as i know, the editor is easy to use and they make sure all the boxes are checked before sending an email
What is your favorite aspect of this product?
our client representative is super helpful and always reliable, i appreciate the fast customer support team, and i like the editing features
What do you dislike most about this product?
the audience segmentation tool is a bit complex
What recommendations would you give to someone considering this product?
tune into their live training sessions/webinars
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Effective Service
