
What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
Up
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 82%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 89%
- Service Experience:
- 91%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
Mobile Optimized
SPAM Compliance
Contact Database
Basic Reporting and Analytics
A/B Testing
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Ease of Customization
Ease of Implementation
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Klaviyo Reviews

Silvia D.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Sep 2023
"Klaviyo – Partner, through thick and thin!"
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo allows us to use our maximum potential and create the workflow that our company requires. We can create email templates, test them, and send out for a response that is worth the shot. We can custom API for one-click integrations and that results in better output in less time.
What is your favorite aspect of this product?
With Klaviyo, opportunity comes to you. You can make the most robust and automated email and social media marketing campaigns. The results are given to you in the form of reports for better planning and launching. The follow ups on social media, emails, and follow up for orders is an additional perk here.
What do you dislike most about this product?
While Klaviyo serves its purpose with full potential, there are a few things that might irritate you in ways you won’t imagine. For example, the onboarding process takes lots of time and effort that leaves you drained and when the first impression is not that great you don’t like the platform, however, this is not the case.
What recommendations would you give to someone considering this product?
Klaviyo is widely used and known for its robust and beneficial features in the world of marketing and automation. The advanced tools help to lessen the hassle of work and focus more on creative ways to improve. Klaviyo can be used for all types of business but it is highly recommended for businesses using ecommerce.
Pros
- Reliable
- Trustworthy
- Inspires Innovation
- Caring

Megha S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted May 2023
Power Your Marketing with Klaviyo
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
es and capabilities are tailored to the unique needs and challenges of online retailers. This includes features like advanced segmentation and product recommendations that are specifically designed to help e-commerce businesses improve their marketing and increase sales.
What is your favorite aspect of this product?
ease of use when it comes to creating lead gen forms or popups
What do you dislike most about this product?
should have been a bit colourful interface.
What recommendations would you give to someone considering this product?
It is fine for smaller e-commerce companies. The ones focussing heavily on behavioural insights and personalisation should go for something else than Klaviyo
Pros
- Caring
- Generous Negotitation
- Transparent
- Efficient Service
Sheril R.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Feb 2023
The top email marketing platform for SMBs
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
My experience with e-mail marketing systems spans quite a few. Klaviyo's UI is intuitive for all team members. Klaviyo maintains forward momentum with product updates. It's unusual to find a service that consistently provides updates that are actually useful to their users.
What is your favorite aspect of this product?
Since online sales are expected to overtake brick-and-mortar transactions, we need to ensure that our product provides the same degree of personal service as a sales associate in a physical shop. Utilizing Klaviyo's automation features and triggers, we are able to deliver highly relevant content to our clients' inboxes, creating the impression that a real person is guiding them toward a successful outcome.
What do you dislike most about this product?
When using the new editor, I frequently find my incoming messages cut off. I'm not entirely sure if the new editor will be able to accommodate the increasingly lengthy internal code because I've been sticking with the old editor. After that is settled, any remaining objections boil down to individual taste.
What recommendations would you give to someone considering this product?
It's an email marketing platform hosted in the cloud that helps me design, distribute, and analyze the performance of email marketing campaigns for my company. It has useful tools like editable templates and automated processes. In addition, it has pre-built integrations with services like salesforce and Shopify, meaning we can skip the coding and get right to the app configuration.
Pros
- Efficient Service
- Transparent
- Appreciates Incumbent Status
- Helps Innovate