Kochava Customer Reviews 2024

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Kochava

Composite Score

7.7 /10

CX Score

8.2 /10

31 Reviews Write a Review

What is Kochava?

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

Company Details

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Awards & Recognition

Kochava won the following awards in the Product Analytics category

Filter By

1 Top Rated Capabilities

2 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

Kochava Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Kochava.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

79 Likeliness to Recommend

93 Plan to Renew

69 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kochava?

9% Negative

4% Neutral

87% Positive

Pros

Generous Negotitation
Altruistic
Trustworthy
Effective Service

Feature Ratings

Average 68

Conversion Analysis

Data Integrity

Audience Segmentation

Device and Browser Analytics

Data Management

Marketing Analytics

Data Warehousing

Analytics and Reporting

API Framework

Mobile Functionality

Data Analysis and Survey Function

Vendor Capability Ratings

Average 69

Usability and Intuitiveness

Vendor Support

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

Kochava Reviews

Varun S.

Role: Sales Marketing
Industry: Media
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Dec 2022

A well oiled MMP

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

The ease of use

What is your favorite aspect of this product?

The user interface

What do you dislike most about this product?

Server issues happen from time to time

What recommendations would you give to someone considering this product?

Overall a very good product

Pros

Unique Features
Fair
Altruistic
Acts with Integrity

Mugdha K.

Role: Industry Specific Role
Industry: Media
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Dec 2022

Tons of feature but difficult to use

Likeliness to Recommend

6 /10

What differentiates Kochava from other similar products?

Kochava goes on a granular level compared to its competitors.

What is your favorite aspect of this product?

I like Kochava because there are a lot of features and you can get better insights out of the data.

What do you dislike most about this product?

UI needs to be improved. Kochava crashes often.

What recommendations would you give to someone considering this product?

I think Kochava is a great product if the client wants to give access to certain sections to the vendors. It worked well for clients like Audible

Pros

Continually Improving Product
Effective Service
Acts with Integrity
Trustworthy

Cons

Less Reliable
Less Productive

Jeff B.

Role: Consultant
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

An advertising must solution

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

I would say the personalization and ease of use. I love the integration with so many other solutions as well.

What is your favorite aspect of this product?

The integration with so many other advertising solutions

What do you dislike most about this product?

Sometimes the data migration needs reconnecting

What recommendations would you give to someone considering this product?

Take time to map out your goals and work closely with the onboarding team to set everything up correctly

Pros

Reliable
Performance Enhancing
Efficient Service
Inspires Innovation

Latest Research

Kochava

What is Kochava?

Company Details

Need Assistance?

Awards & Recognition

Kochava Ratings

79 Likeliness to Recommend

93 Plan to Renew

69 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Kochava?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Kochava Reviews

Varun S.

A well oiled MMP

Likeliness to Recommend

Pros

Mugdha K.

Tons of feature but difficult to use

Likeliness to Recommend

Pros

Cons

Jeff B.

An advertising must solution

Likeliness to Recommend

Pros

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Title

Feature Ratings

Conversion Analysis

Data Integrity

Audience Segmentation

Device and Browser Analytics

Data Management

Marketing Analytics

Data Warehousing

Analytics and Reporting

API Framework

Mobile Functionality

Data Analysis and Survey Function

Vendor Capability Ratings

Usability and Intuitiveness

Vendor Support

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement