Kochava Customer Reviews 2024

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Kochava

Composite Score

7.7 /10

CX Score

8.2 /10

31 Reviews Write a Review

What is Kochava?

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

Company Details

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Awards & Recognition

Kochava won the following awards in the Product Analytics category

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1 Top Rated Capabilities

2 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

Kochava Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Kochava.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

79 Likeliness to Recommend

93 Plan to Renew

69 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kochava?

9% Negative

4% Neutral

87% Positive

Pros

Generous Negotitation
Altruistic
Trustworthy
Effective Service

Feature Ratings

Average 68

Conversion Analysis

Data Integrity

Audience Segmentation

Device and Browser Analytics

Data Management

Marketing Analytics

Data Warehousing

Analytics and Reporting

API Framework

Mobile Functionality

Data Analysis and Survey Function

Vendor Capability Ratings

Average 69

Usability and Intuitiveness

Vendor Support

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

Kochava Reviews

Aditya A.

Role: Operations
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

More Features can be added

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

Customized Attribution Model Enterprise Level Feature It's just the pricing is slightly higher and user interface is a bit complex

What is your favorite aspect of this product?

In mobile marketing, click fraud and ad fraud can significantly eat away at advertising budgets. Kochava's reputation for being strong in this area protects advertisers from such malicious activity. This ensures that budgets are spent on reaching genuine users, which ultimately leads to better campaign performance and return on investment (ROI).

What do you dislike most about this product?

Steep Learning Curve and Pricing

What recommendations would you give to someone considering this product?

Budget: Kochava can be expensive, so be sure you have the budget to support it, especially if you're a small business. Technical Expertise: If you're not comfortable with complex interfaces and data analysis, Kochava's steep learning curve might be challenging.

Pros

Unique Features
Continually Improving Product
Performance Enhancing
Enables Productivity

Mary Hill A.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Intuitive product that provides valuable data

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

It allows you to have really in depth data related to QR codes

What is your favorite aspect of this product?

We can make QR codes to put on printed materials that have a unique link and give us in depth data on guests scanning

What do you dislike most about this product?

It can be a little tricky to learn how to use

What recommendations would you give to someone considering this product?

Make sure you go through training

Pros

Continually Improving Product
Performance Enhancing
Trustworthy
Unique Features

Ernest S.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Affordable but not easy to use.

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

The main USP of Kochava is the pricing

What is your favorite aspect of this product?

The partner integration with platforms

What do you dislike most about this product?

The weak interface of data visualization

What recommendations would you give to someone considering this product?

If you are looking for an affordable MMP but ready to have not easy to use features you can try Kochava

Pros

Enables Productivity
Trustworthy
Efficient Service
Caring

Latest Research

Kochava

What is Kochava?

Company Details

Need Assistance?

Awards & Recognition

Kochava Ratings

79 Likeliness to Recommend

93 Plan to Renew

69 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Kochava?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Kochava Reviews

Aditya A.

More Features can be added

Likeliness to Recommend

Pros

Mary Hill A.

Intuitive product that provides valuable data

Likeliness to Recommend

Pros

Ernest S.

Affordable but not easy to use.

Likeliness to Recommend

Pros

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Title

Feature Ratings

Conversion Analysis

Data Integrity

Audience Segmentation

Device and Browser Analytics

Data Management

Marketing Analytics

Data Warehousing

Analytics and Reporting

API Framework

Mobile Functionality

Data Analysis and Survey Function

Vendor Capability Ratings

Usability and Intuitiveness

Vendor Support

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement