What is Litmus?
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Litmus?
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Segmentation
Email Templates
Campaign Management
Email Delivery
Mobile Optimized
Sales Intelligence & Conversion Rates
Surveys and Polling
Content Authoring
Auto-Responders
Basic Reporting and Analytics
A/B Testing
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Quality of Features
Ease of Customization
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Litmus Reviews
Jagat G.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted Feb 2023
Really good with lesa complicated email designs
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus allows us to develop detailed customer profiles that allow us to build relevant messages to our customers. We can create test and control groups, plan and manage multiple campaigns at once which avoids wasting time.
What is your favorite aspect of this product?
We make a maximum impact on email marketing by sending personalized messages to customers based on their requests and interests. E-mails can be sent to customers regularly based on their birthdays, wedding anniversaries, etc.
What do you dislike most about this product?
This is the only service with the best anti-spam policies and tools that let us know what to change in our campaign to avoid even the sensitive filters.
What recommendations would you give to someone considering this product?
One of the greatest benefits of Litmus email marketing is that you have total control over your brand presentation. You are free to design your looks down to the last detail to support your positioning and visual identity.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tucker M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2023
"Good tool for optimizing email campaigns."
Likeliness to Recommend
What differentiates Litmus from other similar products?
Unlike competing products, this prorga stands out because to its user-friendliness and helpful support staff.
What is your favorite aspect of this product?
Litmus is a great email service since it is simple to use, it can simulate several email clients to identify problems, and it can send competent emails.
What do you dislike most about this product?
It's a fantastic platform overall, but the emulators aren't perfect. We rely on them heavily since they are generally trustworthy.
What recommendations would you give to someone considering this product?
Because of its intuitive interface and spam check function, which provides valuable feedback to customers on how to improve email design, I have no reservations about recommending this software.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Amr E.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2023
Straightforward approach to email marketing
Likeliness to Recommend
What differentiates Litmus from other similar products?
It has hundreds of pre-built automations that help you personalize campaigns for each subscriber. There are help guides throughout the platform as you’re getting things set up, plus Litmus's customer support is fast and friendly.
What is your favorite aspect of this product?
The interface is easy to use, intuitive, and includes resources for any questions that come up during the process. It also includes sales automations so our marketing and sales processes work together to earn more revenue.
What do you dislike most about this product?
Need to provide a lot of company information to get an account set up. Though it allows for integrations, it doesn't offer advanced CRM functionalities.
What recommendations would you give to someone considering this product?
Litmus has designed a superior user-friendly platform, making it the best choice for ease of use. Should users experience any problems, there is email support to answer any questions and troubleshoot.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
