What is Litmus?
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Litmus?
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Segmentation
Email Templates
Campaign Management
Email Delivery
Mobile Optimized
Sales Intelligence & Conversion Rates
Surveys and Polling
Content Authoring
Auto-Responders
Basic Reporting and Analytics
A/B Testing
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Quality of Features
Ease of Customization
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Litmus Reviews
Mark D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2022
Simple-to-use set of tools to create emails
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus allows us to cross-browser test websites as well as test email newsletters across multiple spam filters and email clients
What is your favorite aspect of this product?
Litmus allows me to build resuable code snippets, store frequently used lines of code and pull up these lines of code while building an email
What do you dislike most about this product?
Not in all email clients Litmus shows me screenshots of how my email newsletter will look
What recommendations would you give to someone considering this product?
Use of Litmus entails spending less time evaluating and more time innovating. Your entire team will acquire new knowledge that can be applied across all aspects of marketing
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Karan R.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
"Easy to use"
Likeliness to Recommend
What differentiates Litmus from other similar products?
Ease of access
What is your favorite aspect of this product?
Quick results
What do you dislike most about this product?
Not applicable
What recommendations would you give to someone considering this product?
Just go for it
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
Marcayla C.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Sep 2022
The leading email personalization package.
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus, with real user reviews on competitor tools. Email testing packages could be a widely used technology, and plenty of individuals are units seeking high-rated, productive package solutions with manage email deliverability, IP address, and policy compliance. Alternative vital factors to think about once researching alternatives to acid-base indicator embrace campaigns and analytics. We’ve compiled an inventory of solutions that reviewers voted because the best overall alternatives and competitors to acid-base indicator, as well as mountain peak (formerly 250ok and come to Path), Email on Acid, Sendinblue, and get the picture Mailchimp.
What is your favorite aspect of this product?
I like that I actually have access to all or any email purchasers to visualize and troubleshoot show problems in one place, instead of having to snd take a look at emails to as several email purchasers as I actually have access to. It’s one thing that creates my job thus enormously less nerve-racking. Litmus has most of the e-mail browsers you'd ever need for testing, thus it covers all of your bases there. I do just like the folder sorting organization and it's simple to retrieve your past work or tests.
What do you dislike most about this product?
Often times the combination with Salesforce selling Cloud doesn’t work for the United kingdom. Fixing the combination are often a touch pain initially. Typically the authentication fails with the combination of no sensible troubleshooting offered.
What recommendations would you give to someone considering this product?
Whether you’re concerned with style, development, or general email selling, this is often merely the simplest email testing platform that’ll create your team’s lives easier. It’s one every of the foremost vital tools any selling organization will use to maximize the ROI of any email campaign.
Pros
- Helps Innovate
- Effective Service
- Inspires Innovation
- Respectful
