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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

533 Reviews Write a Review

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

2% Negative

9% Neutral

89% Positive

Pros

Reliable
Acts with Integrity
Respectful
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

A/B Testing

SPAM Compliance

Mobile Optimized

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

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Marketing Automation - B2B

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View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

John B.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

"Mailchimp for winning Team"

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has customizable feature which is not availale in the similar produfts; Reporting tool is so good in Mailchimp.

What is your favorite aspect of this product?

Repoorting tools is my favorite aspect in Mailchimp.

What do you dislike most about this product?

Sales pipeline management & some CRM features are not available in Hubspot.

What recommendations would you give to someone considering this product?

If you are looking for a customizable feature along with lot of reporting aspect, then go for Mailchimp.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Renato C.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Entry level to mail marketing campaings

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Limited but free version and the Audience management.

What is your favorite aspect of this product?

Contact Data base segmentation

What do you dislike most about this product?

The way they hide options to avoid being charged by updating your contact data base.

What recommendations would you give to someone considering this product?

Consider if you really are going to send the quantity of emails they are selling you on each plan.

Pros

Enables Productivity
Effective Service
Saves Time
Transparent

Cons

Charges for Enhancements
Less Respectful
Vendor Friendly Policies

Navneet S.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2024

Fantastic product must try to automation

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Easy to use and implementation process doesn't required support to use the product.

What is your favorite aspect of this product?

Easy of use

What do you dislike most about this product?

Sometime the upload process is time consuming

What recommendations would you give to someone considering this product?

You guys are doing better but little more effort on upload could be better

Pros

Reliable
Unique Features
Caring
Saves Time

Latest Research

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

John B.

"Mailchimp for winning Team"

Likeliness to Recommend

Pros

Renato C.

Entry level to mail marketing campaings

Likeliness to Recommend

Pros

Cons

Navneet S.

Fantastic product must try to automation

Likeliness to Recommend

Pros

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Title

Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

A/B Testing

SPAM Compliance

Mobile Optimized

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support