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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

618 Reviews Write a Review

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 89%
Negotiation and Contract:: 85%
Conflict Resolution:: 89%
Strategy & Innovation:: 85%
Service Experience:: 90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

7% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 84

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Auto-Responders

Segmentation

SPAM Compliance

A/B Testing

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

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Mailchimp Reviews

Shivani S.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

Best tool for Email marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Easy to use and built-in templates. They've several templates that allows you to start using instantly. You can create automation - very eeasily without any assitance.

What is your favorite aspect of this product?

Even non-tech savvy users can make use of it to the fullest including creating templates to automation.

What do you dislike most about this product?

Mobile view customization is limited

What recommendations would you give to someone considering this product?

Affordable and good tool.

Pros

Efficient Service
Respectful

Cons

Less Caring

Edith . Issabella. J.

Role: Sales Marketing
Industry: Insurance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

Mailchimp is the sure plug for email marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp stands out from other email marketing and automation platforms due to a combination of its user-friendly interface, all-in-one marketing tools, and scalability.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its balance of simplicity and power; it’s beginner-friendly with a clean interface yet still offers robust tools like automation, segmentation, and analytics that grow with your business.

What do you dislike most about this product?

Absolutely nothing

What recommendations would you give to someone considering this product?

If you're considering Mailchimp, start with the free plan to explore its features, and be clear about your marketing goals to choose the right plan as you grow. Organize your audience with tags and segments, take advantage of built-in automation like welcome emails, and use A/B testing to improve performance. Keep your contact list clean to manage costs, integrate with your existing tools, and monitor analytics to refine your strategy. Following best practices for email deliverability is key, and only upgrade your plan when your needs truly require it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kortney M.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

Practical free tool, good for beginners

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

When I used it (about 3 years ago) it was the only free email marketing tool and the rest of the tools were quite expensive so it was very practical for me as I was starting my business.

What is your favorite aspect of this product?

Its cost and how easy it was to set up

What do you dislike most about this product?

The limited features on the free plan

What recommendations would you give to someone considering this product?

If they only need to send basic text based newletter, it has more than enough options.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Mailchimp?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Shivani S.

Best tool for Email marketing

Likeliness to Recommend

Pros

Cons

Edith . Issabella. J.

Mailchimp is the sure plug for email marketing

Likeliness to Recommend

Pros

Kortney M.

Practical free tool, good for beginners

Likeliness to Recommend

Pros

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Title

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Auto-Responders

Segmentation

SPAM Compliance

A/B Testing

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support