What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Ayot A.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2024
Fantastic product
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its team is very nice and helpful they have helped us in each step from onboarding to platform usage.
What is your favorite aspect of this product?
It's avery user friendly product analytical tools are also good customer service is reachable all the time
What recommendations would you give to someone considering this product?
The testing functionality along with the personalization and segmentation has enabled us to optimize our campaigns.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Akanksha B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2024
Effective email marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp differentiates itself with a user-friendly interface, comprehensive all-in-one platform, generous free plan, advanced automation, extensive integration capabilities, detailed analytics, customizable templates, and robust customer support. These features make it a strong choice for businesses seeking a versatile email marketing and automation solution.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its seamless integration of email marketing and automation features. The platform makes it incredibly easy to create and automate sophisticated email campaigns, allowing users to engage with their audience effectively without needing extensive technical expertise. The intuitive interface and powerful automation workflows enable businesses to send personalized, timely messages that drive engagement and conversions.
What do you dislike most about this product?
Mailchimp has many strengths, one aspect I dislike the most is its pricing structure for larger lists and more advanced features. This can make it less affordable for small businesses or startups that are scaling rapidly but still have limited budgets.
What recommendations would you give to someone considering this product?
When considering Mailchimp, start by assessing your specific needs to ensure it offers the features you require. Begin with the free plan to test its capabilities without any commitment. Keep in mind that costs can increase as your contact list grows, so consider your budget carefully.
Pros
- Helps Innovate
- Security Protects
- Continually Improving Product
- Performance Enhancing
Livia T.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Oct 2024
Simplified for fast email marketing operations.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp boasts the best editor of any email marketing solution I have trialled or used. Its editor has effective redo and undo options, it is drag and drop based therefore making it easier to use for non-technical marketing professionals. I am able to add texts to my designs by just clicking on the content block, and it has an error checking functionality that helps identify problems and suggests fixes while editing or redesigning email templates.
What is your favorite aspect of this product?
I like to believe that Mailchimp's strongest asset is how easy members of my team have found it to be. It boasts a clean user interface, which enables users navigate features and menu options conveniently without difficulties.
What do you dislike most about this product?
Mailchimp has hundreds of templates available to users . While this is by itself is good, these templates are mostly outdated in design terms and also overly repetitive. Secondly, Mailchimp only allows split testing for emails and not for landing pages.
What recommendations would you give to someone considering this product?
New professionals adopting Mailchimp should consider taking advantage of the pre-built existing customer journey workflows that is available to all users. In our own case, we simply customized it to fit pesent needs as against building ours from scratch.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
