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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

James P.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"Mailchimp is an intuitive tool."

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an efficient tool for marketing. It is as intuitive that I did not have to get training to excel using it. You can directly connect to your website and can get a lot of valuable data, for example, the trends of your email database. The best thing about Mailchimp is that it offers a free plan that helps the users to taste it before buying it. You can use all the features that if offered in the free plan so that you can have an idea of the complete package.

What is your favorite aspect of this product?

Mailchimp has helped us to capture leads across multiple platforms across which we have launched marketing campaigns. It offers seamless integration with HubSpot CRM, Google sheets, Woo-commerce, etc. which makes the job further easy for us. Through Mailchimp, we have been able to quickly create email templates and add content to our newsletter. Emails can be sent very easily and you can also keep a track of them. Mailchimp offers a consistent mode of communication with the contact database. It also enables us to export the reports easily.

What do you dislike most about this product?

Some of the features in Mailchimp are not visually appealing and it also offers very limited image galleries and layouts. The pricing of the packages could be much better, so it should be reconsidered by Mailchimp. More features should be added for a better formatting experience. The analytics need to be more robust and should allow us to compare the results from different months. The learning curve for a new member is very steep. It would be better if they could make the experience more fun and interesting for new users.

What recommendations would you give to someone considering this product?

Mailchimp is a great tool for those who have just begun their journey in the field of marketing. It will assist them a lot in launching effective email campaigns and take aid from marketing automation. Numerous integrations of Mailchimp will make the overall experience additionally productive. But an obvious point is that it is always requirements versus features so, you should conduct thorough research and decide for yourself.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Caring

Davide A.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Polished software helping cater to our customers

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It is an easy to use solution that seamlessly synchronizes data and enables us to segment our mailing list and classify prospects and current customers

What is your favorite aspect of this product?

The available templates makes it easy to create emails that look just like our brand that we have working so hard to build. And it's mobile-friendly, so they look great on any device

What do you dislike most about this product?

Email testing and preview should be fine-tuned to enable us test emails before they are sent out and correct any errors to avoid spam delivery

What recommendations would you give to someone considering this product?

This is a tool that will help you understand what your customers want and need from a product, personalize their messages and reach them at the right time which is the best way to earn their trust and loyalty

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Laura H.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Great to use to get your email marketing out there

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp allows you to work on multiply campaigns at one and also keep your audiences list separate and easy to find

What is your favorite aspect of this product?

having the reports so you can see how your mail performed with you audience

What do you dislike most about this product?

sometimes it does not support all file types that I wish to upload

What recommendations would you give to someone considering this product?

make sure you set up a plan that can hold all the data you need on there

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Most Popular Mailchimp Comparisons

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