What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Noah W.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: End User of Application
Submitted May 2022
"The only email marketing tool you'll ever need"
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
the main difference is that it is very easy to use, and it is a program that does not cost much.
What is your favorite aspect of this product?
If you're just getting started with email marketing, MailChimp is the way to go. On their website, they provide a wealth of marketing resources. Those with lesser needs will be satisfied by the simple automation. In the same way that every other email marketing software uses tags, segmentations, etc.
What do you dislike most about this product?
When your customer base grows, the prices might become a little out of hand. Not a big fan of their newsletter builder. It's very limiting, and when you write an email in a language other than English with white space, the design breaks.
What recommendations would you give to someone considering this product?
In the beginning stages of developing an email list, Mailchimp's free plan will suffice. Alternatively, Once you've gained some traction, you may upgrade to a premium plan that includes extra features.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Saves Time
DeBow P.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Initial Implementation
Submitted May 2022
Overall a great product - reliable & innovative
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Aesthetic - the email templates and dashboard interface are gorgeous and feel seamless. It is intuitive, aka user friendly, so is very easy to train team members to use.
What is your favorite aspect of this product?
Clean interface makes for easy navigation and implementation
What do you dislike most about this product?
Wish it was compatible with franchise industries!!
What recommendations would you give to someone considering this product?
This is the top dog of email marketing platforms for a reason. It's reliable, provides delightful pre-made templates, and continues to innovate and improve it's platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
- Leverages Incumbent Status
Bryn R.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
Great for starters or small businesses
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If you want to learn more about email marketing while working on your campaigns, Mailchimp is an amazing crash course in everything from A/B testing, best practices and more. It's ideal for small businesses, beginners or teams who aren't necessarily seasoned vets when it comes to email marketing.
What is your favorite aspect of this product?
Managing lists and campaigns is a breeze, even on the lower-tier versions of Mailchimp. (You can pay more for extra features, but they certainly aren't needed for everyone.)
What do you dislike most about this product?
The free account certainly isn't the deal it used to be, with the most useful features only available on paid tiers now. (It's worth it, though.)
What recommendations would you give to someone considering this product?
If you or your teammates are new to the world of email, Mailchimp is a great way to gain experience and knowledge while you're achieving your marketing goals.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
