What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
Best tool for marketing campaigns
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Kari P.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Easy to use, inexpensive
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I haven't used a lot of other products, but when it comes to general marketing email deployment, it is really intuitive. Anyone can jump on the platform and use the templated approach to build emails.
What is your favorite aspect of this product?
I like how easy it is to use, but that it also offers more complex features. You can make it as generic or as custom as you want, without ever losing quality.
What do you dislike most about this product?
I don't have many dislikes. I do wish they offered more customized templates so we didn't have to use designers to make really unique emails. But that's just a want, not a need.
What recommendations would you give to someone considering this product?
This is great for every level of email needs. Whether you're new to marketing, a small business or have been doing it for years, it offers something for everyone.
Pros
- Fair
- Reliable
- Performance Enhancing
- Enables Productivity
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Industry standard for a reason!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Reliability and a smooth user interface from conception through delivery and analytics, MailChimp has proven time and again why they're the #1 name in email marketing and automation. It's a breeze to train new team members on!
What is your favorite aspect of this product?
The ease with which our new team members can jump in and immediately hit the ground running when tasked with handling client email campaigns. The interface is smart, slick and intuitive.
What do you dislike most about this product?
There could be a few more niche features for the price, but it's more a minor annoyance than a true "dislike."
What recommendations would you give to someone considering this product?
Be sure to plan out the entire campaign strategy from the creative brief all the way through the analytics report; once all that is done, actually creating the campaign is a breeze!
Pros
- Reliable
- Performance Enhancing
- Appreciates Incumbent Status
- Helps Innovate
