What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Sara Y.
- Role: Operations
- Industry: Not for Profit
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2022
An inexpensive and efficient email marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is one of the cheapest and best email marketing platforms for nonprofits, small business, political campaigns and the like. It is so intuitive that even a less than tech-savvy individual can easily use it.
What is your favorite aspect of this product?
I like their various plans. Oftentimes, you won't need to use everything the platform has to offer, so it's great to be able to upgrade/downgrade as necessary. There's even an option to pay as you go if your company needs aren't transparent.
What do you dislike most about this product?
I wish the support page was better organized and had more video examples for its clients. I dislike that you cannot schedule sent emails on this platform.
What recommendations would you give to someone considering this product?
I would recommend purchasing their basic, essentials, or standard plans as they are easily the most efficient and inexpensive plans Mailchimp has to offer. I personally don't think that the premium plan is worth it.
Pros
- Unique Features
- Helps Innovate
- Efficient Service
- Inspires Innovation
Abhishek D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
Very easy to use and Plenty users
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I have not used other products much, but mailchip certainly makes it very easy to send bulk emails. The interface is friendly and very easy to understand. I learnt mailchimp within 1 week.
What is your favorite aspect of this product?
Mailchimp is pretty standard in the Industry. I have seen and used Mailchimp in last 3 organizations. Thus, it saves time on training and troubleshoot
What do you dislike most about this product?
The tech support is not very proactive. Takes ages to get back.
What recommendations would you give to someone considering this product?
This is a great tool for bulk emails. There is a free version as well. I would advice to try it before purchasing.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
María José P.
- Role: Consultant
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2022
Grow faster with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Thanks to Mailchimp, the marketing strategies that can be generated are more effective. It is an excellent strategy to publicize a product, service or company in a massive and fast way. With this system we can save costs in research to find potential customers because we do it in an automated way through email.
What is your favorite aspect of this product?
With this multi-functional tool you can create advertising campaigns controlling very basic and easy to apply functions. In Mailchimp we could include from designed images to links to sales landing pages generating more sales at the end of each project. The system can be applied with a wide variety of applications and platforms that link to email.
What do you dislike most about this product?
Although this system contains several templates it does not allow sharing advanced designs with other email addresses which makes it impossible to create campaigns between two or more users. The mobile version does not contain the same features as the desktop version in most applications.
What recommendations would you give to someone considering this product?
Mailchimp is a system that helps small businesses to build their customer base, but it is necessary to be able to install an initial instructional tutorial on how to use each of the functions. It could also improve the response speed of both the technical support staff and the platform itself, and reports could be generated every time the user requires an e-mail backup.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service