What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Vivian Francos ..
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Feb 2022
easy secure and fast implementation
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
free version just for 2000 contacts others bring more
What is your favorite aspect of this product?
most arrive in principal email window, others brands get more spam results
What do you dislike most about this product?
price is high for me
What recommendations would you give to someone considering this product?
it client pay for a marketing campaign service, i recommend Mailchimp 100%
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Akina E.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Mailchimp – Mail for Marketers
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Numerous features are worth considering e.g., detailed reporting, generosity in terms of free features, elegant editor, etc. Mailchimp’s latest appointment booking feature enables one to add services to the website along with their availability. Even payments can be received online.
What is your favorite aspect of this product?
Mailchimp regularly expands the horizon of their tools. Lately, appointment scheduling software was added as a feature. It provides you with an all-in-one solution for capturing campaigns and by the use of their built-in CRM, customer profiles can be created and monitored.
What do you dislike most about this product?
Mailchimp has a limitation on the number of lists that one can create, so one needs to be very organized about managing their contacts. Also, the freemium plan lacks the support feature for the clients which can be frustrating at times.
What recommendations would you give to someone considering this product?
If you want a newsletter service/platform which integrates other tools as well then, Mailchimp could be the thing you are looking for. It offers numerous diverse integrations of popular as well as niche applications like WordPress etc. We would recommend this app.
Pros
- Helps Innovate
- Efficient Service
- Effective Service
- Saves Time
Chai L.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Easy to use but not enough customization
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is super easy to get started and there are nice templates.
What is your favorite aspect of this product?
Contact importing is nice.
What do you dislike most about this product?
Everything is behind a paywall. Customization is super limited.
What recommendations would you give to someone considering this product?
Try the free version first and keep in mind that they'll charge you the bigger you grow.
Pros
- Performance Enhancing
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Less Inspiring
- Leverages Incumbent Status
- Charges for Enhancements
