What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Jo-Anna F.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Mailchimp makes email marketing super simple
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is a market leader in all things email marketing and email automation and offers so much training and support for those just getting started.
What is your favorite aspect of this product?
I love MailChimp's simplicity
What do you dislike most about this product?
There are more intuitive products on the market and I would like to trigger email marketing automation with specific link clicks rather than a generalised link click.
What recommendations would you give to someone considering this product?
Definitely perfect if you are just getting started with email marketing.
Pros
- Continually Improving Product
- Saves Time
- Respectful
- Security Protects
Ruby C.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Feb 2022
A Convenient Email Marketing App
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The best part regarding Mailchimp program is it is straightforward and quick for using; we may receive approximately 2000 free subscription members list. Its interface is very simple to use and explore. Mailchimp has a huge range of email templates. The Mailchimp email templates are absolutely stunning. A detailed report is aesthetically appealing.
What is your favorite aspect of this product?
When we use the Mailchimp program, we can simply build email campaigns by selecting a pre-built template from its extensive library. We may deliver the email newsletter to all subscribers automatically.
What do you dislike most about this product?
Something I don't like about Mailchimp is its fairly expensive cost; if you've a large number of virtual subscribers, you will need to pay more money to operate with such a program.
What recommendations would you give to someone considering this product?
If you want to grow your business online through e-mail promotion, Mailchimp is just the ideal program to employ.
Pros
- Reliable
- Respectful
- Acts with Integrity
- Over Delivered
Zee G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
Simple and intuitive email marketing & automation
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
From all the products that I've used, Mailchimp has been the most intuitive and user-friendly. All the others required more training and getting used to. Mailchimp, on the other hand, was like iOS devices - take it out of the box and use it.
What is your favorite aspect of this product?
The simplicity of use and yet powerful features. Also, the availability of the free plan was a huge bonus for us back when we first implemented Mailchimp and our marketing budget was very low.
What do you dislike most about this product?
Probably the fact that many of Mailchimp's emails go into spam or "promotions" folder in people's e-mails. On one hand, it's understandable, but on the other - many emails were lost simply due to the HTML-ness of the email.
What recommendations would you give to someone considering this product?
Clearly understand the reasons why you need an email marketing automation tool. If it's sending more "personal" emails and reminders from salespeople - it's better to use something like Reply.io that has no HTML formatting and usually goes into the Inbox. If you're planning to use Mailchimp for blog subscriptions or sending other promotional/administrative emails to your customers - then Mailchimp is a great companion.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
