What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Bridget H.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Our email marketing campaigns are smarter.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp integrates with almost all of the software products I use in the course of my daily work. I haven’t encountered any other email marketing platform with vast integration capabilities like Mailchimp.
What is your favorite aspect of this product?
Mailchimp sets no limitation when it comes to segmenting targeted audience. I can segment my target audience based on how they have interacted with newsletters we sent them via Mailchimp, or even import our own customized segmentation data into Mailchimp without glitches.
What do you dislike most about this product?
Mailchimps poor support for video files on its email template is amongst the current bottlenecks we have to navigate on Mailchimp. Likewise, the Mailchimp mobile application is limited in terms of what I am able to do, as against when I use Mailchimp on computer.
What recommendations would you give to someone considering this product?
Asides the limitations I already mentioned, I think Mailchimp should be able to address most aspect of any organizations email marketing demands.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Iryna K.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Reliable tool for sending emails!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is a great tool for sending emails and for marketing campaigns!
What is your favorite aspect of this product?
It’s reliable and easy to use!
What do you dislike most about this product?
Sometimes UI can be confusing.
What recommendations would you give to someone considering this product?
It’s a good tool if you need to send emails to your users!
Pros
- Unique Features
- Effective Service
- Saves Time
- Respectful
Vanessa Maria B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
The program is easy to use and easy to access
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The program is easy to use and easy to access. Its streamlined advanced features are affordable. This program also provides many templates. This platform is also easy to combine with other systems.
What is your favorite aspect of this product?
Mailchimp has regular work in reporting and analysis. It provides us with actionable insights. The interface is also very easy and customizable. It is also important for us to have an interface that is not only well-designed but also easy to use.
What do you dislike most about this product?
This platform is no longer intuitive and easy to figure out. The free plan does not include more email customer service. More self-regulation can be cumbersome.
What recommendations would you give to someone considering this product?
This is a great email marketing platform that has proven to be very useful to us. I would recommend to others to use it so that they too can benefit from it.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
