What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Sofia C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Helps in Promoting your Business through Email
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It provides a platform where one can stay in touch with people and groups via email. It helps in marketing your business products through email by sending various promotional emails and ads to your targeted audiences. Create customized popups and forms to connect with your fans. You can share your digital ads through Instagram, Facebook and many others.
What is your favorite aspect of this product?
You can add more products simply by one click. It helps in automatically organizing your contacts into multiple segments on the basis of their engagement level, shopping history and likelihood to purchase.
What do you dislike most about this product?
Sometime it may not automatically update lists of customers you have to update it manually. It has very limited text formats, they need to be updated. Its color palates and other tools need to be improved. Many of their templates and features are not free of cost.
What recommendations would you give to someone considering this product?
It helps you in creating your own landing pages to boost up business productivity and attract more customers. You can create digital ads, targeted emails and other promotional posts by following some simple steps.
Pros
- Reliable
- Respectful
- Helps Innovate
- Continually Improving Product
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Me encanta, es una opción a considerar
Likeliness to Recommend
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Unique Features
Margurette A.
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Jan 2022
Great for small business' communications
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The price point on Mailchimp makes it a viable option for small businesses hoping to reach their customers through email marketing. The customer journey and email template options are great for quickly establishing a strategy.
What is your favorite aspect of this product?
Setting up customer journeys that flow over time is a great feature and makes it easy to filter out communications to new subscribers.
What do you dislike most about this product?
Sometimes the templates are stubborn and require a little customization.
What recommendations would you give to someone considering this product?
As a standalone email marketing tool, this is a great value for the product. Easy to use and set up.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
