What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Douglas M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2022
A really useful tool!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Great emailing tool for people of all industries and business sizes. It has many features being added all the time and its very cheap!
What is your favorite aspect of this product?
Its cost esffective
What do you dislike most about this product?
It' cost effective
What recommendations would you give to someone considering this product?
Get to understand all the features properly.
Pros
- Respectful
- Efficient Service
- Caring
Cons
- Less Effective Service
- Wastes Time
Deepak s.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Jan 2022
E-mail Marketing king
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I like that you can save an email format, and you don't need to reproduce the email without fail. I likewise like that you can send one mass email to every one of the customers that you are attempting to reach.
What is your favorite aspect of this product?
It is not difficult to set up, and the adaptable email layouts are perhaps the best component for a powerful email crusade. The connection point is in every case clear, basic, easy to understand, and instinctive, with enormous buttons and easy to use movements. I like this is on the grounds that it has a total arrangement of instruments that are continually being created and permits the client to keep every one of their associations impeccably coordinated in one spot.
What do you dislike most about this product?
Mailchimp is a magnificent stage, however a client can't get around the validation at each login. Two-factor validation doesn't take into consideration moment sign-in, so be patient when you really want to rapidly get to your record through email.
What recommendations would you give to someone considering this product?
I highly recommend mailchimp to everyone want proper solution for email marketing. Give it a try i hope you love it.
Pros
- Helps Innovate
- Enables Productivity
- Efficient Service
- Effective Service
Erin Q.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2021
Fantastic product for a small business!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is fairly simple to use, implement and integrate with CRM software. The cost is reasonable for a small business.
What is your favorite aspect of this product?
The ease of using it, being able to segment customers and the compliance automation.
What do you dislike most about this product?
The only thing I think could be improved upon is the email templates. Some can be a little difficult to navigate, and it would be nice if there was an undo button when you’re creating a template. It would also be nice to be able to have access to a wider variety of templates, but this is a good solution for the price.
What recommendations would you give to someone considering this product?
This is great marketing tool for small businesses because you are able to choose your plan level based on your number of contacts/number of emails you send each month. In our initial research, we found some of the competitors to be outside of our marketing budget. We really like that our Mailchimp plan has a monthly subscription fee.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
