What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Søren E.
- Role: Information Technology
- Industry: Energy
- Involvement: IT Leader or Manager
Submitted Nov 2021
Best in class for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
After connecting Mailchimp with our CRM systems using their API, we were quickly able to do email marketing
What is your favorite aspect of this product?
Intuitive layout & workflow, you will quickly get to grasp with this platform
What do you dislike most about this product?
Can be rather expensive if you need to email a large group
What recommendations would you give to someone considering this product?
Great and easy to use cloud based took for email marketing and marketing automisation.
Pros
- Reliable
- Trustworthy
- Client Friendly Policies
- Acts with Integrity
Mohan Lal D.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2021
Starting Point Software for Your Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is one of the simplest & cost-effective email marketing platforms. It doesn't require much time to learn the software and get started with it. Although in-built email templates aren't that good, you can still create branded emails with the help of Canva; which is all you would need to get started.
What is your favorite aspect of this product?
The best thing I like about Mailchimp is that they have been offering Free Plan for starters for as far as I can remember. It has all the required features you would need to start your email marketing. And, if you combine Canva images with the emails, you can create emails that are branded as per your needs even with their Free plan.
What do you dislike most about this product?
Mailchimp team seems to be improving Mailchimp (as they introduced customer journey etc.) but these improvements are way too slow if we compare it with other Vendors for email marketing & automation. Email templates aren't that good, and Website builder still seems like an old generation drag and drop email builder.
What recommendations would you give to someone considering this product?
If you are just starting with email marketing in your business and are looking for a cost-effective solution, then you can go for Mailchimp.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Efficient Service
Serena S.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2021
Perfect tool to use as a small start up!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is really the best for the start up. While it's not a full blown CRM, it's somewhere GREAT to start. I've used it for years and have stopped, then come back to it twice. It easy to approach and very easy to use. I love it.
What is your favorite aspect of this product?
I like how I feel like I'm in control of using the software every time I click it on. Other CRMs are so confusing to me and make me feel like I have to hire out for someone to manage it. MC makes me feel confident as a user.
What do you dislike most about this product?
I'm not in love with the new drag and drop template creator. It can get a little confusing on the left side navigation bar.
What recommendations would you give to someone considering this product?
I would say definitely give it a try. Start building your list and actively sending out updates a few times a month. MC makes it easy to share what's going on with easy photo uploads and design options.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
