What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Mohammad Bilawal B.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Nov 2021
Easiest email marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The free version of it makes people use it to its highest extent. When upgrading the contacts - It does expand its features and functionality. The drag and drop feature of Mailchimp makes it the perfect choice.
What is your favorite aspect of this product?
The drag and drop feature for creating emails along with functionality around editing emails using coding (If one has knowledge) makes creating emails very easy for users. The split testing feature is another favourite thing for me.
What do you dislike most about this product?
There are not many options for one to have templates, you will have to create everything almost yourself.
What recommendations would you give to someone considering this product?
If you want a tool that is super easy to use, Mailchimp is highly recommended.
Pros
- Reliable
- Enables Productivity
- Caring
- Appreciates Incumbent Status
Cons
- Wastes Time
Michael M.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
Complicated & time consuming but content studio A+
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It does a lot of what other products do and in my view or makes it rather complicated and difficult to use even basic features. The one place where mailchimp really does stand out in a positive way is the content studio. For real! It creates gorgeous designs using AI and I’m blown away by how fast we can create a ton of slick graphics with the click of a couple buttons.
What is your favorite aspect of this product?
See previous answer: the content studio. Hands down this feature is unique, works well and even though you wouldn’t think of email marketing software as the place to crate great graphics, Mailchimp has done a great job of bringing the two together.
What do you dislike most about this product?
It’s overly complicated and not intuitive at all. It uses jargon heavy language and weird interns organization. Really hate how confusing and high the learning curve is. It has none of the sleek and simple design of most other email marketing solutions.
What recommendations would you give to someone considering this product?
Use the free trial to see if this works wirh your brain. It’s a decent option for someone with a small budget just staying out. Although, perhaps even in that case, there may be better alternative.
Pros
- Reliable
- Respectful
- Enables Productivity
- Continually Improving Product
Cons
- Charges for Enhancements
- Less Inspiring
- Commodity Features
Jane M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2021
Easy to use and set up
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Breadth of features, ease of setting up.
What is your favorite aspect of this product?
The vast variety of templates.
What do you dislike most about this product?
Can't edit mobile view newsletters, can only edit on the desktop view.
What recommendations would you give to someone considering this product?
A worthwhile investment, check out the help centre as there is lots of advice and help in there.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
