What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Stephanie C.
- Role: C-Level
- Industry: Transportation
- Involvement: End User of Application
Submitted Oct 2021
The engine-room of our email marketing plan.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp stands out in the area of behavioral targeting of customers and sales leads , based on their behavior with our application or on how they have interacted with previous marketing newsletter, shared with them. This feature of Mailchimp has ensured that we are sending the most relevant content, to our target audience.
What is your favorite aspect of this product?
Easy to use interface. This very important aspect of Mailchimp makes it easier to launch campaigns, and even teach new employees in my department, about the basic controls present on this software solution and how to take full advantage of them . In a fast paced organization like ours, the ability to navigate software products easily , which is the major hallmark of an intuitive product, is very important.
What do you dislike most about this product?
I have an issue with Mailchimp mobile application. It is difficult to get major work done in terms of creating campaigns, editing templates etc from the Mailchimp mobile app. This has made it mandatory to always access Mailchimp from my desktop, whenever I need to get any serious email marketing work done.
What recommendations would you give to someone considering this product?
I recommend Mailchimp to modern marketing teams of all sizes.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
James W.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2021
A key part of our email marketing strategy.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its ability to integrate with a collection of third party owned software we use in the workplace, such as Surveymonkey, Slack etc These integrations has enabled my organization to maximize , the impact of Mailchimp on overall business productivity and of course improved sales numbers.
What is your favorite aspect of this product?
As stated earlier. I love Mailchimps smooth third party integration potential. This also happens to be my current favorite aspect of my whole Mailchimp experience.
What do you dislike most about this product?
Mailchimp support, while always reliable , can be a lot more prompt in response. Perhaps, a way to reach the support department via a phone call will do wonders as well.
What recommendations would you give to someone considering this product?
Need professionally appealing marketing email templates, reliable marketing email delivery and of course detailed metric / analytic of email marketing campaigns? I think Mailchimp performs well in the above listed three areas.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Noah B.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2021
It is the solution we needed.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is very easy to implement this platform, we can keep an adequate follow-up of everything we do in the system, such as sending emails.
What is your favorite aspect of this product?
Everything is in the moment, which gives us much more confidence knowing that everything is done in real time and without any complications.
What do you dislike most about this product?
It was a matter of a few months to be able to adapt as such to this software, it has solved many problems for us.
What recommendations would you give to someone considering this product?
We save a lot of time thanks to the fact that we can send our emails to any part of the world without any problem.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
