What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Samuel [SAM] J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2021
Mail Chimp is very good tool for Big Firms
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
They have a loyal customer base. Everyone thinking of email marketing considers Mailchimp for a review.
What is your favorite aspect of this product?
Its functionality. Mail chimp is an easy to use, simple email marketing platform.
What do you dislike most about this product?
Cost. Mail chimp is expensive. Even though their freemium plan is impressive, their price grids are not at all impressive.
What recommendations would you give to someone considering this product?
If you represent a small and medium scale organization, consider other products.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Generous
Alisson L.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Jan 2021
Simple solution for email marketing development
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp's main objective for me is to be able to integrate newsletters within the website since keeping customers with updates and promotions is a simple task since I can easily apply email marketing since it provides me with tools that are very customizable for sending mass of emails from campaigns, newsletters, promotions, updates, etc. I use Mailchimp with my work team in order to distribute the tasks depending on the type of email that is going to be sent, helping this to optimize the work process since we talk about mass emails for our clients.
What is your favorite aspect of this product?
It has an analytical tool that allows us to determine the way in which email marketing is done or we inform about the client of something. I can establish lists so that I can send certain content to clients, this helps us to have variety for our clients. I can easily filter users who practically do not see an activity within the sent email, this is possible thanks to the fact that this platform has an analytics of when an email is opened or not, if they have clicked or if the majority of emails has gone to spam. Its email editor is very complete and rich, allowing easy email creation.
What do you dislike most about this product?
Not very intuitive interface, they should make some small improvements such as shortcuts or rearrange certain things within the panel. As well as improving the ease in which email lists are managed. I have used the basic plan very little but I find it a bit wrong that they cannot contain email verification, this is a big disadvantage since you cannot really measure the impact with our sent emails. The only complicated thing that I can see in Mailchimp is the implementation is very complex, this requires investment of time and if it is very difficult, investment of personnel for it.
What recommendations would you give to someone considering this product?
I recommend looking and analyzing the different features that each Mailchimp plan brings since from my own experience I have noticed that certain functions that are necessary are found in certain more advanced plans, check if your return on investment is convenient to update the plan if required. You can create a good section for your advertising and email sales,adapting to your needs to be able to reach out to potential clients.It simply helps your business grow regardless of whether it is large or small since this Mailchimp allows you to exploit email marketing in a very easy way, helping beginners to have a good experience without learning
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Katie C.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Dec 2020
Easy to use but customer support lacking.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I’m honestly not sure.
What is your favorite aspect of this product?
I find it pretty convenient to use.
What do you dislike most about this product?
The customer service support isn’t great.
What recommendations would you give to someone considering this product?
Not to expect a lot of help from customer support.
Pros
- Helps Innovate
- Trustworthy
- Altruistic
- Acts with Integrity
Cons
- Slower Product Innovation
- Less Reliable
- Less Performance Enhancing
