What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 85%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 86%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
SPAM Compliance
Segmentation
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Andrés J G.
- Role: C-Level
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Jul 2020
Easy to use, great price, but way too basic
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It used to be one of the best solutions, plus with a great free tier, it was a no-brainer. It's easy to use, and the learning curve is minimum. However, they lack innovation and currently they are way behind most other vendors.
What is your favorite aspect of this product?
That the free tier was very generous and easy to use (no credit card to start)
What do you dislike most about this product?
That the have lost their compass and lack innovation.
What recommendations would you give to someone considering this product?
If you're starting a business or a small mailing list, it might work wonders for you. However, they lack most of the modern features other vendors have and you will probably have to look somewhere else in the not so distant future, if your list or business grows.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Fair
Cons
- Commodity Features
Alberto M.
- Role: Sales Marketing
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Jul 2020
Simple campaign creation and real-time monitoring.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is a perfect platform to correctly manage all types of advertising campaign and generate many more sales in less time. This platform differs from others in that it has perfect control over the emails sent to counteract the "spam" service, and that the emails enter the correct mailbox. Also because it is too easy to create campaigns in less time, without having to spend so much time on it.
What is your favorite aspect of this product?
MailChimp is highly accessible from any device, its ability to work on mobile devices, tablets and PC is impressive. This accessibility on multiple devices has helped me create and organize all kinds of campaigns from wherever I am I can use my tablet or I can use my phone, it would not have any type of proble, it would have the same benefits as the PC version. I also really like the fact that emails are received quickly by the recipient, this helps the campaigns to be delivered in real time and without any delay.
What do you dislike most about this product?
Something that I must strongly criticize about MailChimp is its prices, I consider that this is a software that offers many positive things such as the easy creation of advertising campaigns, consecutive management and real-time monitoring, however, the prices are quite high. Currently, in our company, we continue to use MailChimp despite the costs, because it generates a lot of sales, and this has made us grow as a company.
What recommendations would you give to someone considering this product?
If you are looking for a method that greatly expands slaes and manages to advertise much better than any other manual process, here is MailChimp, a guaranteed, secure and highly automated software, which will be in charge of organizing all campaigns, monitoring in time real and simple campaign creation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Jun 2020
Most efficient online marketing tool.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
