What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Luke S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2024
Not for everyone but try it out
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The interface is a lot more intuitive and smooth over competitors
What is your favorite aspect of this product?
I love the automated email campaigns
What do you dislike most about this product?
I feel that mailchimp can cause my computer to slow more than other softwares
What recommendations would you give to someone considering this product?
Test the free versions and see if it works for you
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Under Delivered
Shaden H.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2024
Essential for improving marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp has the advantage of being able to create and repeat cohesive campaigns. MailChimp creates a unique campaign path that makes it easy to set up and send.
What is your favorite aspect of this product?
I like the drag and drop feature of MailChimp, the integration with our systems, and the ease of segmenting lists. I like the ease of integrating it with social media, where it captures customers and sends them campaigns directly, and automatically records data in our customer lists. I liked the dashboards that show extensive statistics that include all the details of the interaction with the campaigns.
What do you dislike most about this product?
I did not notice any negatives to MailChimp, as its features cover all the needs of the campaigns at all stages, and the feedback it provides about the campaigns is amazing.
What recommendations would you give to someone considering this product?
MailChimp is a great blessing for those who do not want to increase their spread and reach. MailChimp contributes to improving visibility and marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tabitha N.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Oct 2024
User-friendly interface with good campaigns setup
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
For me, Mailchimp really stands out as a complete marketing platform that simplifies email, social media ads, landing pages, and automation all in one place. I appreciate the advanced segmentation and personalization tools, which make targeting much easier and more effective. Their free plan has also been great for getting started and scaling up without a big upfront cost.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its seamless, all-in-one dashboard that makes managing email campaigns, social ads, and landing pages so straightforward. The intuitive design, combined with robust audience segmentation and analytics, makes it easy to create personalized campaigns that resonate with my audience. It’s a true time-saver that streamlines my workflow.
What do you dislike most about this product?
What I dislike most about Mailchimp is its pricing structure for advanced features, which can quickly become costly for small businesses or individuals with growing needs. Some features like customization options for automation, feel a bit limited without upgrading to higher tiers. It would be great to see more flexibility and functionality available at lower price points.
What recommendations would you give to someone considering this product?
Take full advantage of its audience segmentation and automation tools to create personalized, targeted campaigns that boost engagement. Also be mindful of the pricing structure as your needs grow
Pros
- Reliable
- Efficient Service
- Respectful
- Fair
