What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Tabitha N.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Oct 2024
User-friendly interface with good campaigns setup
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
For me, Mailchimp really stands out as a complete marketing platform that simplifies email, social media ads, landing pages, and automation all in one place. I appreciate the advanced segmentation and personalization tools, which make targeting much easier and more effective. Their free plan has also been great for getting started and scaling up without a big upfront cost.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its seamless, all-in-one dashboard that makes managing email campaigns, social ads, and landing pages so straightforward. The intuitive design, combined with robust audience segmentation and analytics, makes it easy to create personalized campaigns that resonate with my audience. It’s a true time-saver that streamlines my workflow.
What do you dislike most about this product?
What I dislike most about Mailchimp is its pricing structure for advanced features, which can quickly become costly for small businesses or individuals with growing needs. Some features like customization options for automation, feel a bit limited without upgrading to higher tiers. It would be great to see more flexibility and functionality available at lower price points.
What recommendations would you give to someone considering this product?
Take full advantage of its audience segmentation and automation tools to create personalized, targeted campaigns that boost engagement. Also be mindful of the pricing structure as your needs grow
Pros
- Reliable
- Efficient Service
- Respectful
- Fair
Kamini B.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2024
Mail automation platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easily import the data and manage it with one single page, you can easily ammend and delete the contact
What is your favorite aspect of this product?
the dynamic content/template which you can create with ease, you don't need to do the coding
What do you dislike most about this product?
the user friendly factors could be incorporated in much better sense
What recommendations would you give to someone considering this product?
the mailchimp is one of the rarest tool and because they have been acquired recently by intuit makes them better
Pros
- Effective Service
- Caring
- Efficient Service
- Saves Time
Corey W.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2024
Easy way to communicate with my audience
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has an easy to set up journey system for automation that I like better than other products I've used.
What is your favorite aspect of this product?
I like the built-in landing page and sign-up forms I can use to get people to subscribe.
What do you dislike most about this product?
It could have nicer looking campaign templates.
What recommendations would you give to someone considering this product?
This is a great product for anyone needing a marketing campaign software that lets you send emails with automations.
Pros
- Efficient Service
- Caring
- Respectful
- Acts with Integrity
