Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Mailchimp Logo
Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Juli R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Mailchimp helps us automate email campaigns

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

We use MailChimp to establish relationships with potential clients and customers (current and former) and it has been easy to manage that communication. MailChimp allows me to gradually earn the trust of my consumers, which is crucial in the long purchasing cycle of my industry.

What is your favorite aspect of this product?

Mailchimp has been a great tool that I can use from start to finish to build and cultivate my personal email marketing list. Leads and prospects can easily join my list and I can easily create content to send to them. We resolved a high bounce rate issue in a matter of months, which had a positive impact on campaign performance and revenue growth.

What do you dislike most about this product?

One feature I would like to see improved is the ability to split my lists into different categories. There have been significant advances in this area, but they are far from perfect.

What recommendations would you give to someone considering this product?

You can use platform targeting to run more specific campaigns, and it's easy to interact with other platforms, making it a powerful tool for business growth. It is also the best email platform and automation tool with multi-channel capabilities.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

Kyle G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Powerful automation tool for email marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Managing contributors and new clients is easy with MailChimp, the all-in-one marketing platform. I can easily add new clients using the import function. Sending marketing emails that look professional and personable is a breeze thanks to the variety of themes available and consistent branding. To help you run more effective email campaigns and strategies, we've included tips on conversion and A/B testing/metrics.

What is your favorite aspect of this product?

I like the ability to connect to other systems. In particular, it eliminated the requirement for a dedicated customer relationship management system by automatically adding new donors to a designated audience after making a donation. I'm really interested to see the progress of MailChimp's AI development in relation to their recommendations for multivariate and A/B testing.

What do you dislike most about this product?

I tried a few other solutions, but MailChimp was the most cost-effective. It would be great if there were more options for minimalist and modern styles and templates. Perhaps there are currently trainings and webinars available on audience segmentation, but if not, it would be quite beneficial.

What recommendations would you give to someone considering this product?

Thanks to its simplicity and ease of use, it is accessible to a wide range of users. Additionally, it provides a free plan with minimal capabilities, making it ideal for smaller organizations or people interested in learning email marketing. Its adaptability and usefulness are amplified by its seamless integration with various applications and services.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Saves Time

Tiana C.

  • Role: C-Level
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Mailchimp automate all our campaigns

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The email builder makes it easy to assign recipients to certain categories, plan when messages should be delivered, and even provides suggestions for the optimal time to send a message to a given class based on initial data. The dashboard makes it easy to observe which emails performed well in terms of open and click-through rates, so you can quickly identify which ones didn't. Using the MailChimp platform, we have several options for organizing and simply updating contact information.

What is your favorite aspect of this product?

The incorporation of artificial intelligence (AI) into Intuit MailChimp's campaign creation and optimization processes is really fascinating. It has the ability to produce content, customize my communications, and offer insights and suggestions using my financial information and consumer information. In addition, it is able to easily grasp and respond to my natural language commands. The seamless integration of Intuit MailChimp with QuickBooks Online and my other programs and tools, including CRM, analytics, and collaboration, is another perk. I am able to better coordinate my data, simplify my processes, and track my progress because of this

What do you dislike most about this product?

If we wanted to get in touch with the support team, we could use email or live chat. One potential issue is the lack of a cell phone number. Upgrading to a more expensive subscription plan is a major financial commitment. In the event that you wish to communicate with a very big group of associates in compartmentalized fashion, it may be challenging to partition lists.

What recommendations would you give to someone considering this product?

If you own a small business or run, MailChimp is a great choice. It enables you to communicate with your target demographic while adhering to compliance regulations, of which many people are unaware. Nevertheless, a more advanced version of MC or alternative products should be considered if you are truly interested in using features like as audience segmentation, varied content, lead journeys, etc. Importance of Email Marketing!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Mailchimp Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019