What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jan 2024
Great product!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Michael J.
- Role: Human Resources
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Easy campaigns to create with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is my surfboard in the vast sea of email marketing. It addresses the problems of dispersed campaigns and communication, bringing everything under one roof. With Mailchimp, I can effortlessly manage subscribers, create visually appealing emails, and analyze results in real time. It's a lifesaver for anyone navigating the waves of email marketing chaos.
What is your favorite aspect of this product?
The coolest part? Mailchimp's drag and drop email editor. It's like playing with building blocks, but for emails. Customization is very easy and scheduling campaigns in advance is a game-changer for my workflow. The analytics dashboard feels like a backstage pass, giving me insights that improve my email marketing strategy.
What do you dislike most about this product?
If I could tweak a few things, I would like to have more flexibility in the free plan. As you progress, some features get hidden behind the premium curtain. Automation, while powerful, can take a little getting used to. And during peak times, customer service could use a little more of that Mailchimp magic.
What recommendations would you give to someone considering this product?
Are you considering Mailchimp for your email marketing journey? Dive in! The free plan is a great starting point. Try the email builder – it's a creative playground. Please note that for advanced features, you may need to upgrade. Explore Mailchimp's resources and community for tips and tricks – it's a gold mine to up your email marketing game!
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Saves Time
rahul c.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Less emails land in Spam and more in Inbox
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Reliability and Less downtime. It is compatible with GDPR
What is your favorite aspect of this product?
Pricing plan. As it is based on the contact list numbers and basically the software pays for itself and more customers in the list means more upsell opportunites.
What do you dislike most about this product?
Need more advanced AI features.
What recommendations would you give to someone considering this product?
Start with the free trial that the product provides.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Security Frustrates
