What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Larry C.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2024
Easy to use and provides a free plan to start
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Provides a free plan and lets you upgrade as needed.
What is your favorite aspect of this product?
As above, lets you sign up for free. Many other software products only provide a free trial period. With Mailchimp, you can use the free plan for as long as you need it and still have access to a wide range of features.
What do you dislike most about this product?
Mailchimp has raised its prices and cut back on features for the free plan compared to a few years ago.
What recommendations would you give to someone considering this product?
I would recommend Mailchimp as a great way to start off building an email list.
Pros
- Performance Enhancing
- Enables Productivity
- Helps Innovate
- Reliable
Travon M.
- Role: Information Technology
- Industry: Electronics
- Involvement: IT Leader or Manager
Submitted Jan 2024
A step above the rest!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
In my research of finding a software for personalized email marketing campaigns, mailchimp stood out to me for its ease of use and user friendly interface/reporting
What is your favorite aspect of this product?
My favorite aspect of mailchimp is the dashboards. They have everything I need and easy to set up.
What do you dislike most about this product?
There are some limitations that I feel should be included in the free plan such as the amount of templates
What recommendations would you give to someone considering this product?
I would tell someone that mailchimp is a step above the rest when it comes to being a easy to use email marketing campaign platform
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Sudipta M.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Dec 2023
Great software but needs a bit of improvement!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
A breadth of features facilitating marketing campaigns, dynamic content, and newsletters.
What is your favorite aspect of this product?
A lot of email templates are available for Newsletter development.
What do you dislike most about this product?
The HTML block doesn't provide a responsive UI/UX design once you write it. Not compatible with the mobile version.
What recommendations would you give to someone considering this product?
Check the features available with the software before taking the subscription. And, analyze those features to see if they are aligned with the organizational requirements.
Pros
- Caring
- Respectful
- Acts with Integrity
- Helps Innovate
