What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Horst M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Aug 2023
Email Marketing Made Easy with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The simplicity of setup and the free rendition is astounding for beginning organizations or clubs that don’t have a financial plan. The paid form can be made as convoluted as one needs. Since it is a notable program, it incorporates heaps of other programming tools. What I truly like is that it’s not difficult to set up, and the way that you can plan an email layout with a few custom union labels that consequently fill in as you transfer an excel file with the contact data. The reality is that it does make it viable with practically any CRM.
What is your favorite aspect of this product?
We use Mailchimp for sending messages to loads of individuals, individuals that we know. Since assuming that you've never sent them, Mailchimp doesn't allow you to send them. which is something worth being thankful for. We're sending our organization's pamphlet to our clients; the main disadvantage is that we can't associate it with our CRM. Mailchimp is generally useful for building outwardly satisfying email plans utilizing natural, simplified designs. Additionally, Mailchimp makes it simple to plan lobbies for explicit interest groups. The crowd dashboard permits you to monitor ongoing development, commission rates, and even crowd areas,
What do you dislike most about this product?
Joining a mail list through API doesn’t do the email affirmation, which is a disgrace. It makes a few records entirely vulnerable to bots submitting spam email addresses. Likewise, because of the way that it's unrealistic to trade a rundown of contacts that are bobbed or cleaned, I haven’t had the option to track them down. An improvement is making it simpler to couple with certain CRM frameworks without having specialized knowledge.
What recommendations would you give to someone considering this product?
Simply attempt it. The free rendition gives a genuine illustration of the paid form. I unequivocally prescribe Mailchimp to other people, particularly if you are new in the computerized space and you want an email marketing product, then MailChimp is the best product for you because, with the Mailchimp free arrangement, you get nearly a parcel of cutting-edge, including moreover.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Inspires Innovation
Yasemin D.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2023
Fantastic for Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I think as oldest player in the game, mailchimp never fails to work efficiently.
What is your favorite aspect of this product?
I liked the fact that I can create HTML files with pre-ready templates.
What do you dislike most about this product?
I think the most bother part is when you can not can not the xml. files to Mailchimp
What recommendations would you give to someone considering this product?
I'd recommend to use mailchimp because it's simply biggest in the market.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Effective Service
Mithil P.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2023
An easy-to-use platform with great features!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Cost and support. Also the product roadmap is good.
What is your favorite aspect of this product?
Pricing and customer support.
What do you dislike most about this product?
Branding is not very enterprise focused.
What recommendations would you give to someone considering this product?
Good alternative to use for early stage marketers.
Pros
- Acts with Integrity
- Altruistic
- Continually Improving Product
- Efficient Service
Cons
- Vendor Friendly Policies
- Less Performance Enhancing
- Commodity Features
