What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Vijeta S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Oct 2024
Easy to use and effective email marketing tool!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp supports numerous integrations with other tools and platforms, enhancing its functionality and allowing businesses to connect their existing workflows seamlessly.
What is your favorite aspect of this product?
With a rich library of customizable templates, Mailchimp allows users to create visually appealing emails tailored to their brand.
What do you dislike most about this product?
The deliverability report for mailchimp is not ideal or highest compared to its competitors. While mail chimp is affordable it is not completely efficient!
What recommendations would you give to someone considering this product?
Mailchimp remains a strong contender in the email marketing space due to its user-friendly interface and robust features, its higher costs, limited integrations, steep learning curve, and challenges in customer support and deliverability may lead users to explore more competitive alternatives.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Effective Service
Miriam S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
best tool for marketing automation
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
the biggest differentiates is the business model of Mailchimp, you pay as you use, it reveloves around how many number of contacts you want to import in the tool and create sequence and send emails to your customer
What is your favorite aspect of this product?
my favourite aspect is attaching the case studies and notes to each drip program
What do you dislike most about this product?
The lead/contact scoring should be there and more customization and integration will help them
What recommendations would you give to someone considering this product?
I've been using mailchimp from last few years, the tool is rock solid and needs less customization to use.
Pros
- Effective Service
- Caring
- Saves Time
- Efficient Service
Shashank S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Best tool to do email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has great templates which many of its competitors lack.
What is your favorite aspect of this product?
One click email schedule and send and also we can clearly see open rates etc.
What do you dislike most about this product?
Not much but Mailchimp is costly in pricing as compared to its competitors with more features.
What recommendations would you give to someone considering this product?
If you’re considering Mailchimp, start with the free plan to familiarize yourself with its features and see how it fits your email marketing needs. Explore the extensive resources and guides Mailchimp offers to help you optimize your email strategies effectively.
Pros
- Trustworthy
- Helps Innovate
- Continually Improving Product
- Reliable
