What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Rachel B.
- Role: Human Resources
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2022
Product is somewhat unique
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I'm not sure. Have not compared
What is your favorite aspect of this product?
Tracking mail opening
What do you dislike most about this product?
It is not as user friendly as I would want.
What recommendations would you give to someone considering this product?
I dont have a particular recommendation
Pros
- Helps Innovate
- Includes Product Enhancements
- Appreciates Incumbent Status
- Continually Improving Product
Adamson E.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Dec 2022
Strong reporting, weak campaign automation.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp boasts a robust reporting feature-set, that is just not available on most other email marketing platforms. Mailchimps report dashboard covers critical metrics like unsubscribe rate , bounce rate , click through rate , open rate etc It even tracks landing page metrics like mailing list signups , clicks and ROI.
What is your favorite aspect of this product?
I love Mailchimps use of artificial intelligence to help to streamline our email marketing campaign. This tool even provides actionable suggestions on our overall email campaign performance.
What do you dislike most about this product?
Marketing automation on Mailchimp is not just advanced enough. Although Mailchimps marketing functionality covers basic automation provisions like automated email reminders, automatic responses, feedback collection and personalized product recommendations. It fails to automate critical areas of email marketing such as customer segmentations and email list management.
What recommendations would you give to someone considering this product?
There are plenty of things to get excited about with Mailchimp , but there are also pitfalls like its lackluster mailing list management and its lack of advanced automation features.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Patriciah J.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Dec 2022
A Must-Have Email Marketing Product
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
This email automation and marketing software that the most easy to use interface. Moreover, Mailchimp has ready-to-use templates that makes it easy for us, which differentiates it from other similar products.
What is your favorite aspect of this product?
Mailchimp is a reliable tool that improves our marketing campaigns. The support team of Mailchimp is reachable and helpful. They also have a free plan which is also resourceful.
What do you dislike most about this product?
Mailchimp has frequent updates, which are annoying. Apart from that, there is no other things about Mailchimp that are annoying.
What recommendations would you give to someone considering this product?
Mailchimp is worth every penny. You should give it a try and see the improvements in your marketing. It is highly reliable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
