What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Saurav K.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
The best available email marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The user interface is the clearest and most straightforward one I've ever used. Its long history and ongoing addition of new useful capabilities make it a very strong and feature-rich tool for email marketing while maintaining an intuitive user interface.
What is your favorite aspect of this product?
We can have a variety of subscription groups to suit our organization's demands and communicate with people in a targeted manner. We can keep track of who opens our mails and adjust our tactics as necessary.
What do you dislike most about this product?
The message now displays as it does in the Mailchimp preview when it is sent to an Outlook user. When I contacted Mail Chimp customer service, they advised me to employ a third-party code writer to adapt the HTML code for our purposes because they said this was a recognised problem.
What recommendations would you give to someone considering this product?
Great software for email marketing and mass mail.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Kathy J.
- Role: Information Technology
- Industry: Energy
- Involvement: End User of Application
Submitted Dec 2022
Mailchimp Has Incredible Features: Reliable to Use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The incredible and reliable features of Mailchimp makes it an outstanding tool. Mailchimp is highly effective and easy to use, making it a better tool than its competitors.
What is your favorite aspect of this product?
I like how the customer support team of Mailchimp has been highly reliable. The guided us through the implementation process. Mailchimp is easy to use and reliable.
What do you dislike most about this product?
There is nothing irritating about Mailchimp. Mailchimp has the best features.
What recommendations would you give to someone considering this product?
If you are looking for a tool for email marketing, Mailchimp is the best one to consider. Mailchimp will automate your marketing campaigns and make your work easier.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Raelyn J.
- Role: Human Resources
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Dec 2022
Expensive but worth the price.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Any business that doesn't already have a CRM or email marketing platform in place should check out Mailchimp. Building expanding the tech stack and adding extra features like the automatic newsletter registration at checkout, automated cart abandonment emails, and discount emails for new signups are wonderful additions when using an e-commerce platform like Woocommerce.
What is your favorite aspect of this product?
I enjoy the reports it produces. You can see who opened it, who clicked on it, who unsubscribed, who bounced back, and more information about your audience. You can obtain results for each user of a poll. Additionally, you have the option of sending the newsletter again to any recipients who did not open it.
What do you dislike most about this product?
To be fair, Mailchimp doesn't claim to be a universal CRM and has sensibly kept its attention on its primary offering, email marketing. For the chapter on abhorrence, there isn't much that stands out in my memory, but a few things come to mind: Mailchimp is gradually reducing the size of its emotional support network, and replaying help messages has more room to reach the client. So, yeah, this is one aspect of Mailchimp I hate.
What recommendations would you give to someone considering this product?
We utilize it to upgrade our e-commerce platform's features and market emails to our consumers. if you want to launch lead capture campaigns that depend on opt-ins. With tools like forms, landing pages, and automated drip campaigns, it makes it simple to do so. With the help of the built-in CRM, it is now able to create customer profiles and give lifetime value to each customer.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing