What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Sutton Oliver A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Maximize your Business Performance with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I've now been employed in email marketing for more than 20 years. During that time, I first came across Mailchimp and have been using it since. Before working with me, several of my clients were utilising alternative platforms. Most are laborious and give little assistance in creating eye-catching emails that draw attention in the inbox.
What is your favorite aspect of this product?
The integration with other systems is a major plus. Mailchimp plays nicely with many leading eCommerce platforms, not to mention integrating quite easily with Google Analytics and similar analytics tools. This helps me keep track of my clients' results and plan future campaigns more effectively. Finally, the reporting system provides in-depth data about customers and campaigns, allowing for further customization and optimization of future newsletters.
What do you dislike most about this product?
Knowing how to get the most out of the platform is important since, while I am aware that it is capable of far more than I presently use it for, it is not very thorough or user-friendly beyond the core product offering. Utilizing MailChimp will be simpler if customer support tickets are answered promptly. To wait in a long ticket line for a response to an urgent client requirement is irritating.
What recommendations would you give to someone considering this product?
For those who are just starting out in email marketing, MailChimp is a great platform to get started with. Their user-friendly drag-and-drop editor requires no coding skills and allows you to quickly create professional-looking emails. Additionally, their reporting capabilities provide you with the necessary data to track your progress and measure the success of your campaigns. With its ever-growing list of features, MailChimp is a great choice for any email marketer.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mark R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
A very good product, it does what I need it to do.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Cost effective and well known. Good for small businesses.
What is your favorite aspect of this product?
easy to use and simple automation features
What do you dislike most about this product?
costly if I want to increase the database
What recommendations would you give to someone considering this product?
- ensure you know your full list size and factor in growth in your list
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Gabriel G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Create unique and profitable designs
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
In our venture MailChimp helps us to create campaigns from a marketing platform with unique email designs, allowing us to customize using from images to links in social networks, has a wide range of designs and options that has allowed us to be closer to our customers by offering our product and services in a more creative way with a more organic and accurate approach to our customers.
What is your favorite aspect of this product?
This platform provides us with a marketing software totally different and accessible to anyone we know, achieving to have the profile of your company more consolidated and creative, allows you to have several senders configured to send emails and design in your company, customer service is very effective, they are always very helpful and that has given us precision when generating our designs faster. The interface is very good, the order is maintained at the time of specifying in the mails.
What do you dislike most about this product?
At the time of editing there may be a lack of minimum update in terms of the drag and drop cursor, it may warrant a review. In our case we had a bit of a problem with the HTML which is not very flexible and tends to cause formatting problems. The price for emerging companies may be a little high for what is offered, the service does not have a mobile application which would be of great help at present to be closer to the project.
What recommendations would you give to someone considering this product?
MailChimp is an excellent option that allows you to optimize marketing in an easy and simple way in your company, boosting creativity and speed when designing and generating closeness with the sender, it is an excellent choice for beginners in design issues thanks to its easy handling and functionality, with a support on which to rely and get the most out of it. Essential for high volume senders like us.
Pros
- Performance Enhancing
- Trustworthy
- Caring
- Respectful
