What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Davide P.
- Role: Information Technology
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
Quick onboarding without scaling program
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to use the first times
What is your favorite aspect of this product?
Quick onboarding
What do you dislike most about this product?
Lack of customizations
What recommendations would you give to someone considering this product?
Only for small business
Pros
- Client Friendly Policies
- Altruistic
- Friendly Negotiation
- Security Protects
Cons
- Commodity Features
- Less Respectful
- Slower Product Innovation
Eliana J.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2022
Mailchimp is a Worthwhile Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The ease of use of Mailchimp makes it a worthwhile software. It makes email marketing smooth, which helps us keep in contact with our customers. It also has a unique interface.
What is your favorite aspect of this product?
Mailchimp is easy to customize. I can easily automate emails using Mailchimp. Additionally, Mailchimp's support team is so reliable.
What do you dislike most about this product?
There is nothing to dislike about Mailchimp. Its features are all impressive.
What recommendations would you give to someone considering this product?
This tool will improve your marketing efforts, hence, helping you to reach more customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jarold M.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
Achieves the best results in marketing campaigns
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We use this software to create and automate our marketing campaigns, both by email and social networks. It is a very useful tool because it allows us to perform tasks automatically, such as scheduling the launch of a campaign on a certain date, plus we can also configure the system to send automatic welcome emails to our new customers.
What is your favorite aspect of this product?
I like that it has all the tools for a complete marketing campaign. It has a WYSIWYG editor where we can create designs for the campaign without the need for another program. It also has a spam blocking tool, which ensures that the emails sent do not reach the junk mail box. It also allows us to monitor and track the behavior of the campaign in general and the acceptance of our customers to it, such as tracking behavior and clicks.
What do you dislike most about this product?
We were using the free version and could not use the program to make text message campaigns and when we switched to the paid version, we expected to have this service and we have not yet been able to enjoy it, because configuring it is complicated and we have not gotten any response from their technical support.
What recommendations would you give to someone considering this product?
This is a very useful software for a successful email marketing campaign. Our success rate has increased considerably and we are very satisfied with the program. Although we have had some inconveniences, it has certainly been much more successful than the inconveniences we have had, that is why we recommend it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Inspires Innovation
