What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Laiken H.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2022
Fantastic Software for Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
This is the easiest email marketing software to use. Moreover, it is more reliable compared to other similar products.
What is your favorite aspect of this product?
Mailchimp is highly affordable. Mailchimp makes email marketing easy and fast. The support team of Mailchimp is so reliable.
What do you dislike most about this product?
Every aspect about Mailchimp works very well for us.
What recommendations would you give to someone considering this product?
This email marketing software will help you reach more customers. Mailchimp will be affordable and easy to use for you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tomas E.
- Role: Information Technology
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Nov 2022
NICE FOR STARTING
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is really nice for small business that are not in need of any incredible and expensive email automation system.
What is your favorite aspect of this product?
Easy to use and really competitive price.
What do you dislike most about this product?
It in not the best for big amount of automations.
What recommendations would you give to someone considering this product?
It is maybe the best as he first email automation sistem.
Pros
- Continually Improving Product
- Unique Features
- Includes Product Enhancements
- Security Protects
Ender V.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Mailchimp: Real-time data collection
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is the digital and massive translation of traditional emailing. Marketing agencies used to sending promotions to large contact lists use it to automate processes. It is a marketing automation platform that helps you share email and advertising campaigns with customers and other stakeholders. The marketing approach focuses on healthy audience management practices, beautifully designed campaigns and powerful data analytics.
What is your favorite aspect of this product?
Free until you reach 2,000 subscribers, simple, enjoyable and intuitive, despite the complexity of some of the tasks, the interface always remains clear, with large buttons and user-friendly animations, they manage to centralize the process without the need to resort to third-party services.
What do you dislike most about this product?
It can be overwhelming, but precisely one of the advantages of the tool is that there is a large backup of free information, it is not perfect and throughout its history users have made this known to the developers, although the official guides offered by the company itself are in Spanish, the platform itself is only available in English.
What recommendations would you give to someone considering this product?
The platform has enough statistics and data to measure the efficiency of shipments, it allows you to use both default templates and your own through HTML code. It also offers a Pay As You Go plan, which determines the amount to be paid by email credits used. In other words, you only pay for what you consume; it hosts a variety of features to track your engagement, allowing you to better strategize and draft your ability to engage your target audience.
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Caring
