What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
Segmentation
A/B Testing
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Mathias L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
Easy and Fun to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is simpler and more user friendly
What is your favorite aspect of this product?
Target and transactional emails
What do you dislike most about this product?
Nothing really. it's all good
What recommendations would you give to someone considering this product?
A very top solution. You get great services even with the free version.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Charlie G.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Nov 2022
Great product. Also provide free version.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is a great products to use for email marketing. They also offer a free version for companies to use and experiment with.
What is your favorite aspect of this product?
How easy it is to create an email blast and set up a campaign.
What do you dislike most about this product?
There is nothing I dislike about this product.
What recommendations would you give to someone considering this product?
Use it this product. It is easy to use and easy to set up and you get instant results.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Pablo A.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
MailChimp the best tool for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We use this software to successfully and efficiently automate and optimize all our email marketing campaigns. It has the best tools to achieve creative, original and eye-catching campaigns, so that all our potential customers not only open the email and click on the links, but also get interested in our products.
What is your favorite aspect of this product?
I like that its mobile application is as complete as its web version, which helps us to continue with the work even outside the office. I like that in just a few steps and thanks to its customizable templates, I can create and send emails to the entire list of subscribers we manage, quickly and without errors. The analysis of campaigns and behaviors are very complete and the data it gives us are always a great help to improve the next campaigns.
What do you dislike most about this product?
The program needs time to adapt to it and understand each function and tool it has, in this way, you can get the most out of it for its price. As for the price, if it can be high for some companies, since the greater the number of customers, the higher the cost, but for our organization it is worth it, for its excellent results.
What recommendations would you give to someone considering this product?
We definitely recommend this software to all companies that want to increase their sales in their email marketing campaigns. It is a very effective program with tools that help to improve campaigns and meet the objectives that were set. It is excellent for all marketing departments, it will increase your sales and your clientele.
Pros
- Reliable
- Caring
- Respectful
- Altruistic
