What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Ender V.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Mailchimp: Real-time data collection
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is the digital and massive translation of traditional emailing. Marketing agencies used to sending promotions to large contact lists use it to automate processes. It is a marketing automation platform that helps you share email and advertising campaigns with customers and other stakeholders. The marketing approach focuses on healthy audience management practices, beautifully designed campaigns and powerful data analytics.
What is your favorite aspect of this product?
Free until you reach 2,000 subscribers, simple, enjoyable and intuitive, despite the complexity of some of the tasks, the interface always remains clear, with large buttons and user-friendly animations, they manage to centralize the process without the need to resort to third-party services.
What do you dislike most about this product?
It can be overwhelming, but precisely one of the advantages of the tool is that there is a large backup of free information, it is not perfect and throughout its history users have made this known to the developers, although the official guides offered by the company itself are in Spanish, the platform itself is only available in English.
What recommendations would you give to someone considering this product?
The platform has enough statistics and data to measure the efficiency of shipments, it allows you to use both default templates and your own through HTML code. It also offers a Pay As You Go plan, which determines the amount to be paid by email credits used. In other words, you only pay for what you consume; it hosts a variety of features to track your engagement, allowing you to better strategize and draft your ability to engage your target audience.
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Caring
Mathias L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
Easy and Fun to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is simpler and more user friendly
What is your favorite aspect of this product?
Target and transactional emails
What do you dislike most about this product?
Nothing really. it's all good
What recommendations would you give to someone considering this product?
A very top solution. You get great services even with the free version.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Charlie G.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Nov 2022
Great product. Also provide free version.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is a great products to use for email marketing. They also offer a free version for companies to use and experiment with.
What is your favorite aspect of this product?
How easy it is to create an email blast and set up a campaign.
What do you dislike most about this product?
There is nothing I dislike about this product.
What recommendations would you give to someone considering this product?
Use it this product. It is easy to use and easy to set up and you get instant results.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
